10 Ways to Use Your Customer Success Stories on Social Media

NEW DELHI, INDIA: “Case studies are stories. They present realistic, complex, and contextually rich situations and often involve a dilemma, conflict, or problem that one or more of the characters in the case must negotiate”. – Carnegie Mellon, Eberly Center.

Case studies are important in terms of goals, objectives or KPIs (Key Performance Indicators) for successful social media marketing projects.

They have long been used by traditional marketing and with the rise of social media its importance has increased more than ever as it is more demanding and seeks measurable results.

Here are 10 ways to use customer success stories on social media.

Sharing on social media

You can share the links of your case study on relevant social media channels. Achieve it through:

• Post your case study on LinkedIn groups and Google+ communities.
• Target your case studies to relevant people on Facebook using dark posts.
• Include quotes for Twitter with link of the case.

Dedicated case studies page

Create an exclusive webpage for your case studies and ensure that it is easy to locate for the visitors. You can put some important cases on your home page too.

You can make it reachable by:

• Customer feedback/testimonials
• Call-to-action (CTA) for specific case studies
• Include links to a case study
• A CTA directing visitors to your case studies page

Personalization

Personalization is the future of content marketing. It’s always better to select a case study which resonates with your industry and the people who are connected to you.

Slide-in CTAs

Pop-ups really are annoying and there’s no doubt about that.

Implement it in a way that it shouldn’t bother your visitors. You can achieve it by:

• Using neutral colors
• Asking a visitor once he lands on your page about his/her interest
• You can use a discreet slide-in CTAs on either sides of your webpage

Write blog on your case studies

Write a blog post once you publish a case study and make your audience aware about the same.

The whole idea is to write about the case study in a way so that it caters to your audience’s requirements. Remember the following points:

• Write about a specific hurdle, issue, or challenge the company went through.
• Highlight the case and how those issues were addressed.
• Your blogshould focus more on offering solution through case study so don’t use it to pitch your products/services.
• The blog post should include stats and tips.

Videos

More and more video content is being consumed by the people across the globe. According to Google’s Q2 report, Video will be a dominant category for content consumption by 2019. Creating videos of your case studies is a really powerful way to communicate with your audience and prospective clients.

Case studies on relevant landing pages

Case studies are a great source for quotes and other tips which can be presented in an interesting way to the audience.

Including those quotes on product pages is equally helpful for the consumers who arebrowsing through your product pages.

Smart content

Consumers are getting more knowledgeable and the whole sales process is more complex now. It’s advisable that your sales representatives are armed with content that assists the buyer/client at every stage of the buying process. Case studies are a powerful tool to demonstrate that how other clients benefitted from your product/service.

Case studies for email marketing

If your case study is targeted towards a certain industry-segment then it’s better to route it to those industry specific sectors. It can be a good source for lead nurturing campaign.

Podcast

You can include your case study into an interactive podcast by including views from industry thought leaders on the issues covered.