5 Tips to Help Boost Results with Google AdWordsDecember 15, 2016 0 comments
The use of Google AdWords can help drive large volumes of traffic to your online content. However, you must always remember that the smallest of changes have major impacts on profitability. This is why you need to use the tool with care. This article looks at a checklist that will help you use the AdWords to boost your campaign results in the long-term.
Use bid modifiers based on a geographic performance
Performances usually vary significantly from one geographical area to another. When using the analytics tool, you need to pay attention to the information on the areas that generate the most profits and conversions. With this data, you need to set your bid modifiers on Google AdWords to reflect the analytics data. This will ensure that the less profitable areas take up less of your budget, which you can then allocate to the most profitable areas.
Apply remarketing bid modifiers to the search campaigns
It is common to have target users who visited your site but didn’t convert. The use of remarketing bid modification will help reach out to them a second time. You can set a bid modifier for visitors who came to your website through regular Google AdWords search engine campaign. This will make your ads more competitive. Your ads will show up in higher positions, which mean chances of potential customers seeing them are quite high.
Split test ads in a systematic manner
Split testing your ads is important, but this is not the only thing you should do. For better results, you have to come up with a system for continuous improvement. You can test several headlines and pick the most profitable ones. You can then combine the profitable headlines with several display URLs and pick the best combination. The process needs to be repeated either every day or once a week at the same time and day. The frequency of split testing will depend on the amount of data that accumulates on your account.
Pay attention to the search term report for the new negative keywords
The Search Term Report will show you the keywords that triggered ads in addition to the keywords that you use as part of your campaign. The report is useful in helping you find the most profitable keywords. It will also help you identify the negative keyword lists. This helps keep your ads from popping up for irrelevant keywords. Needless to say, the strategy will help you make better use of your budget.
Evaluate the keywords based on the bounce rate, time spent on the website as well as page views.
It is important to not only consider keywords from the conversion perspective, but also on how users are behaving once they get on your website. This will help determine the success of your campaign. You will also be able to know which keywords guarantee the highest conversion rate.
These are just a couple of tips you should consider before using Google AdWords. Keep evaluating and refining your strategy. Online marketing requires you to keep refining your campaigns.
Derek Iwasiuk run’s a national Minneapolis SEO agency. He also spends a lot of his free time educating the minds of thousands of young SEO’s on how to dominate New York local results. You can also follow him on Twitter @Diwasiuk