Amazon.in Brings ‘Amazon Launchpad’ To Support Indian Startups

Amazon.in announced the launch of its much anticipated global program – Amazon Launchpad in India. This program will make it easy for Indian Startups to launch, market, and distribute their products to millions of Amazon customers across India and around the world through a dedicated store.

Amazon Launchpad has tied up with various partners operating in the ecosystem, such as DIPP’s Start Up India initiative and will offer Startups a streamlined onboarding experience, access to custom product pages with unique content, marketing support to aid product discovery, and access to Amazon’s global customer base & fulfilment network, all geared toward helping Startups scale up their businesses and successfully launch their innovative products. With this unique program, Indian Startups can overcome many of the challenges associated with launching new products.

The new Amazon Launchpad store on Amazon.in features over 400 innovative products ranging from Wearable Technology, Smart Homes, Food & Beverage, Health monitoring, Educational Toys & more. Even before its launch, over 25 Indian Startups have already joined the program and are looking forward to leverage Amazon’s marketplace expertise and infrastructure to create awareness and drive sale. Featured Indian Startups include Witworks, Leaf Wearables, Ducere Technologies, Seventh Sense Technologies among others

Startups interested in joining Amazon Launchpad may come from any part of the country. They need to have a promising, unique and ready-to-ship product compliant with Amazon policies in order to get listed on the store. Launchpad products and Startup Application Form that can be accessed on www.amazon.in/launchpad

“NASSCOM is very excited to support and partner with the Amazon Launchpad program in India – the timing couldn’t have been better- the  nascent but promising Indian hardware/IoT product ecosystem can now fully leverage the firepower of Amazon’s distribution and marketing capabilities.” says Dr. R. Chandrashekhar, President, NASSCOM

Companies that are part of Amazon Launchpad will receive the following benefits:

Brand Development: Custom product pages in the new Amazon Launchpad store showcase unique content that helps bring a startup’s brand and products to life through photography and video. A dedicated Q&A section allows founders a chance to tell their story and connect with customers in a more personal and engaging way.

Customer Reach: Amazon’s most powerful marketing tools – including on-site merchandise placements, personalized recommendations, external program PR, and access to advertising – give products added visibility.

World-class Fulfilment: Startups also enjoy access to Amazon India’s fulfilment network and fast, unlimited shipping with Amazon Prime, along with exceptional customer service.

Global Expansion: When Startups are ready to reach customers outside India, Amazon Launchpad can help them expand globally to nine Amazon marketplaces around the world.