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AMD Unveils Innovative New APUs and SoCs that Give Consumers Better Experience

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PCQ Bureau
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AMD provided an early look at its new 2013 accelerated processing units (APU) and announced a new OEM relationship with VIZIO.  At an International Consumer Electronics Show (CES) event for press and analysts, AMD demonstrated working silicon of its first system on chip (SoC) APUs, “Kabini” and “Temash”, both scheduled to ship in the first half of 2013. Demonstrations included a range of leading-edge applications and games on a “Kabini”-based ultrathin notebook and a “Temash”-based performance tablet and hybrid notebook.

AMD also introduced the new “Richland” APU, which is currently shipping to OEMs, which delivers a 40 percent increase in performance over the previous generation of A-Series APUs. “Richland” is expected to come bundled with new software for consumers such as gesture and facial recognition to dramatically expand and enhance consumers’ user experiences. The follow-on to “Richland” will be the 28nm “Kaveri” APU with revolutionary heterogeneous system architecture (HSA) features and is expected to begin shipping to customers in the second half of 2013.

Additionally, AMD announced a new series of discrete graphics processors for performance gaming that is already shipping to customers, the AMD Radeon HD 8000m series. These latest products are reflective of the company’s strategy to focus on creating differentiated IP leadership through low-power technologies that target the high-growth client markets such as ultrathin, convertible and tablets.

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“With a groundbreaking new APU line-up in 2013, AMD is poised to win in high-growth consumer segments,” said Lisa Su, senior vice president and general manager, AMD Global Business Units.  “We are developing technologies with end users in mind – to bring true surround computing and immersive experiences to our everyday lives. It is exciting to bring our leadership APU technologies to market including the industry’s first x86 quad-core SoC, while building on our leadership in graphics and gaming.”

 



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