by September 4, 2000 0 comments

Year Winner
2000 Norton
Antivirus
1999 Norton
Antivirus
1998 McAfee
1997 McAfee
1996 McAfee
1995 McAfee
1994 McAfee
1993 McAfee
1992 McAfee
1991 McAfee

Has the Love Bug bitten you yet? We mean the virus that
wreaked havoc on systems the world over. If you have the love bug problem, then
download fixlove.exe from Symantec’s Website. If it’s to do with Life, then
get fixlife.exe. They seem to have fixes to everything! Perhaps it’s this
proactive approach to "fixing everything.exe" that has made Norton
AntiVirus the winner this year. In any case, the brand has retained its position
for the second consecutive year.

The runner’s up seat this year has been occupied by McAfee.
It has exchanged seats with Dr Solomon anti-virus, which is in the third
position this year. However, unlike last year the winner is ahead by a wide
margin this time.

Though viruses have been around for a very long time, they
haven’t been such a widespread threat as this year. That’s why anti-virus
software have geared themselves, from being mere client-cleaning utilities to
enterprise-wide solutions. They are now guarding all possible entry points for
viruses, which may be through a Web browser, e-mail, or over the network.

Anti-Virus Software

User’s Choice Club  UPI
Norton 100
McAfee 28
Dr Solomon 11

Norton had the highest installed base among the respondents
of this survey, followed by McAfee and Dr Solomon. Quality has been the prime
criterion on choosing an anti-virus software. With viruses crawling out of the
woodwork, quality of the anti-virus should be good enough not only to plug all
holes, but also be on alert in case of a leakage.

Norton enjoys maximum support as the preferred brand in the
South, both in corporate as well as the household segments. The Northeast has
given lukewarm response to it, and it needs to pay special attention in the
West, due to low support from the corporate segment. The support from the
northern households is also low.

Competition is fierce as ever in this segment, as there are tons of
anti-virus software available. Will McAfee regain the number one position that
it lost in 1998, or will someone else emerge victorious? We’ll get a
"fix" for this next year.

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