by October 1, 2013 0 comments

ASUS Component Business Division successfully concluded their annual tech enthusiasts meet on 28th September 2013 at their Mumbai head office. The meet aimed to educate enthusiasts on recent technological innovations offered by ASUS with focus on their Z87, ROG and TUF series motherboards, Transformer AIO, wireless networking products and desktop products. The event also served as an excellent opportunity to gather feedback about the brand from an end user perspective on a direct face to face platform. During the course of the day, there was also a video conference call conducted with Mr. Jack Cheng from ASUS R&D motherboard division to answer all the queries users had about ASUS’ new and upcoming motherboards.

ASUS had first organized such a meet in July 2011 to get together like minded tech enthusiasts on one platform to share and discuss about their products and technologies and gather feedback from knowledgeable end users. In this year’s meet, there was a presentation on ASUS Z87 motherboards, wireless networking products and desktop products followed by static demo of the latest ASUS products like the ASUS VivoPC, RT-AC68U wireless router, MX279H LCD monitor, Transformer AIO and the entire range of Z87 motherboards including the mini-ITX Republic of Gamers board – the Maximus VI Impact. There was also a live product demo of the recently launched ASUS Xonar U7 soundcard.

Amongst the machines available as a part of hands-on experience, there was a Z87-Deluxe/Dual based demo-PC for experiencing ASUS NFC EXPRESS for convenient remote access and quick Windows 8 login functions, activated by simply touching a smart device or the included tag to an external accessory box that also works as a USB 3.0 hub with two extra USB 3.0 ports. A gaming PC with Maximus VI Formula motherboard and GTX780 DirectCU II graphics card was also on display. Enthusiasts also used their high-end headphones for an audiophile-grade front audio hearing experience, courtesy the ROG SupremeFX Formula on-board audio solution. A small form factor gaming PC with the H87-I PLUS mini-ITX motherboard and GTX650Ti Boost 2GB graphics card was also on display.
Towards the end of the event, there was also an extreme overclocking session using LN2 (liquid Nitrogen) cooling was done by Shatul Durlabhji aka Toolius – proprietor of Comp Kraft Pvt. Ltd. – a company specializing in building high performance computers for specialized uses. Durlabhji is a renowned overclocker from India and has in the past ranked in many CPU frequency worldwide records. Usually practiced by enthusiasts, overclocking is done to attain levels of performance beyond the values specified by the hardware manufacturer. At the enthusiasts meet, he was able to hit 6.1 Ghz on the Intel Corei7-4770k processor. This also gave the attendees a great opportunity to witness overclocking using extreme cooling first hand.
Around 30 tech enthusiasts attended the event which was strictly by invite only. These enthusiasts comprised primarily of engineering students, IT professionals, consultants, business owners and technology forum members who vigorously pursue overclocking/gaming/modding as a hobby.

Pleased with the presence and participation, Mr. Vinay Shetty – Country Head, Component Business, ASUS (India) said, “Just like the last meet, it was an excellent opportunity for us to learn and share about our products and technology in an informal setting and it was great to see many of the users again. We would like to hold such meets from time to time to facilitate this type of focused interaction regarding our products and services to continually improve our offerings to the market.”

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