by September 15, 2011 0 comments









 


 Refer to the links below to track
all of the updates from BUILD in
Anaheim. Please visit Microsoft
News Center
to:

     ·
Watch

the on-demand video of the keynote

     ·
Read
the
press release, which provides a basic overview of content highlighted
in the keynote

    ·
Download
the Windows 8 Developer Preview Fact Sheet for a more detailed look
at what was announced in the keynote


You
may also follow
the
#bldwin
hashtag on Twitter for updates and follow
@BuildWindows8
f
or
news and information from BUILD.

You
can also visit the BUILD site

and
the Building
Windows
8 blog

for
more information on the event and the Windows 8 engineering process.


Ovum
Expert Reaction:
Ovum
principal analyst Richard Edwards gives his expert opinion


Microsoft
has launched Windows Developer Preview, a pre-beta version of Windows
8 for software developers. Steven Sinofsky, President of the Windows
Division at Microsoft, talked about a reimagining of Windows, and how
the company was building on the foundations of Windows 7 and its
Windows Live services. 542 million people use Windows Live, but
Microsoft now needs to find a way to derive some serious revenue from
these users, and the best way to accomplish this is through apps.”

With
over
450 million copies of Windows 7 sold to date, Microsoft must now
transition its desktop operating system to the world of tablets and
slates. More than two thirds of PCs today are mobile devices
(laptops, netbooks, notebooks, tablets and slates), and so it comes
as no surprise to see that Microsoft has gone ‘all-in’ with a
complete redesign of the Windows interface to cater for touch
screens.”

Scheduled
for
release in 2012, Windows 8 has a similar look-and-feel to
Microsoft’s mobile phone operating system, Windows Phone 7,
although users can switch back and forth to the classic Windows
interface if they prefer. This is a bold move for Microsoft, as
previously the company has tended to follow the market in terms of
user interface design.”

Microsoft
says
that Windows 8 will deliver richer security features, faster
start-up times and longer battery life; it will also run on a wider
choice of devices and chipsets — a major shift for Microsoft’s
hitherto x86-only Windows operating system.”

But
in
an app-centric, consumer-oriented world, Windows 8’s success
will undoubtedly be measured by the revenue Microsoft drives through
its new Windows app Store. We believe that making a success of the
Windows Store will be a big challenge for Microsoft, but failure is
not an option, as the company desperately needs to generate a new
revenue stream as sales in other areas of its business decline.”

Business
users
have seen the Apple iPad, Android tablets, and the BlackBerry
PlayBook in the workplace, and are excited by these new form factors.
But the only way to deliver traditional, Windows-based,
line-of-business applications to these devices is by investing in
expensive IT virtualisation technology, and so a Windows 8
touch-based slate PC could be a winning combination.”

The
corporate
market is currently exploring the idea of ‘Bring Your Own
Device’ and we believe that the timing of Windows 8 couldn’t be
better. But can Microsoft and its Windows ecosystem deliver? If not,
then it will probably be game-over for the Windows PC as we know it.”


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