Bajaj Electricals : Project SMILE

Replacing the outdated Legacy system in a 65+ year old company so that it can

support future business needs was the key idea behind this project. Before

implementation of this project, inefficient processes resulted in revenue loss

as there were no forecasting or planning tools available. Plus, legacy system

was not built to support current business processes. To overcome these

challenges, following solutions were implemented: Oracle E-business

Applications(ERP) with Purchasing, Inventory, Sales Order Management, Accounts

Receivable, Accounts Payable, General Ledger, Fixed Assets and Cash management

modules, Oracle Siebel CRM Applications for CPG (CRM) with Opportunities,

Quotes, Trade Promotions, Pricing, Sales Order Processing modules, Oracle

Demantra Demand Management Tool, Oracle Advanced Supply Chain Management (ASCP),

Oracle i-Supplier Portal for connecting all Suppliers for online transactions,

Oracle Daily Business Intelligence for Financial & Procurement (DBI), and Oracle

Business Intelligence Enterprise Edition for Sales Analytics, Dashboards &

Reporting (OBI).

Key challenges of implementation were changing mindset of employees, sizing

infrastructure requirements, and simultaneous implementation of ERP, CRM, and

SCM solutions and their integration. The project was intended to give business

benefits to almost all stakeholders and is touching almost all sections

including employees, suppliers, dealers, transporter etc.,

In future Bajaj Electrical s Ltd is planning to add HRMS and additional CRM

modules to further aid sales force plus an up-gradeation to latest version would

be done after 3 years.