Bigger the Better

The evolution of mobile phones has been unbelievable. From brick-size monstrosities into slim pocket devices, mobile phones have undergone radical changes in aesthetics, functionality and size. According to Strategy Analytics research firm, in the second half of 2012 existing smartphone users were most likely to be interested in devices with screens ranging in size from 4.2-inches to 4.7-inches, showing a move away from small screen mobile phones.

Last 3-5 years have seen a sea change in the way people use their hand phones. From just a mobile phone, this call receiving device has now become a smartphone. People are now using this smart device to stay connected with work and family/friends through calls, text messages and newer ways like instant chat applications. Also, browsing the internet, accessing social networking sites, watching videos, playing games, downloading apps, etc. has become a regular use of any smartphone now. With this change comes the crucial need of a good screen size that enhances the overall experience of the mobile.

Consumers are increasingly getting attracted to large screen sizes of phones. The shipment of smartphones screens, 5 inches or larger will more than double this year, according to a research done by HIS iSuppli.

Screen is the first look of any smartphone and its size is increasingly becoming an important factor when making a purchase. A larger screen means a stylish glass look, larger virtual keys for typing, which is important to people with big fingers and hands, an outstanding multimedia and gaming experience. So whether it is about watching a video or a photograph, a bigger display is better for the eyes, just as it is for reading an e-book.

Over the past two years, global smartphone display shipments have increased 120%, thanks to growing sales of larger, higher resolution displays, according to the 2013 Smartphone and Tablet PC FPD Roadmap Report from NPD DisplaySearch.

Responding to this user demand, LG produces smartphones in multiple sizes for its varied user base. Some of their large screen phones are Optimus Vu, Optimus G and Nexus 4. Its recently launched Optimus G Pro is another example of it. LG Optimus G Pro has pushed the boundaries of computing and technological innovation to develop a smartphone that caters to both business and lifestyle needs of today's customers. This smartphone finds a large following as it sets a new benchmark with a perfect screen size of 5.5 -inch display that provides an ultimate consumer experience.

The main purpose people go for larger displays would be to watch high-resolution videos in full screen or browse web easily. In the near future 4 inches and above would be the standard size for a smartphone.

To conclude with an interesting observation, smartphones styles are going in reverse, from big to small to big again. There is a huge demand for big screen size mobile phones with the market size for 5 inch and above screens expected to reach 1.5 million units by end of 2013.

So we can round it off by saying that when it Comes to Smartphone Screens, Size Matters.