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Cross-Tab Group launches Optimizer Suite, world’s most advanced research platform, and a Pioneering 360 approach to market intelligence

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Hiren
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Cross-Tab group endeavours to be a leader in providing innovation to its clients. Two of the Cross-Tab group companies - Cross-Tab Marketing Services and Blueocean Market Intelligence are announcing initiatives to bring new technology and fresh thinking to their clients. Cross-Tab is doing this through launch of its new Cross-Tab Optimiser Suite (ctOS), the world's most advanced research platform. Blueocean is doing it through pioneering a new 360 approach to market intelligence.

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ctOSis the new "Operating System" for market research. It will substantially enhance the efficiency, productivity and speed of global market research. The interface of Cross-Tab Optimiser Suite (ctOS) is user-friendly and helps clients to research data in a faster and a convenient manner.

ctOS works on two levels. The first level of ctOS serves as a unique stage to build up the basic market research processes. It also includes the process of survey scripting, project management, data management and charting. This stage is accomplished by developing and inserting customized technology along with enterprise level industry tools. The second level of ctOS offers an advanced stage of live reporting and data warehousing solutions. This stage not only disseminates information in a rapid and reliable manner, but also extends the life of the researched data and information.

Commenting on the launch, Mr. Ashwin Mittal, President - Blueocean Market Intelligence & Cross-Tab Marketing Services, said, "We are proud to launch the ctOS, which has been designed with cutting edge technology. ctOS is the new age Operating System for market research. An effective research platform has to be accurate and speedy, and at the same time provide thoughtful insights to help businesses make the right decisions, and ctOS delivers on all these counts. We are sure that its user-friendliness, reliability and speed will go a long way in satisfying the varying needs of our clients."

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Today's businesses have to content with increased levels of complexity in terms of a rapidly changing consumer preferences, fast paced technology innovations, increased levels of competition etc. Business decision making in such complex and dynamic environment needs to

be based on analyzing a wide range of information sources, and cannot be based on single source of data. However, organizations struggle to do collate, analyze and synthesize the ever expanding range and depth of data resources. The market research and market intelligence teams that leverage traditional "survey" based solutions to address business questions, are not positioned to help their organizations

Blueocean Market Intelligence has pioneered a 360 approach to market intelligence. The 360 approach is based on collating multiple sources of information, analysing and synthesising information and generating actionable insights. In every project it undertakes, Blueocean Market Intelligence collates all the possible data resources, ranging from primary research studies, analyst content, social media, internal data, etc. The company organises the collated data, and then its team of industry analysts synthesises the data resources, triangulating the findings so that the insights generated are validated. With this approach, Blueocean is able to answer not just the "what" and "so what," but also recommend to its clients the "now what," enabling the clients to take the right business decisions.

"It is evident that the need of the hour is have a different approach to market research and market intelligence. An approach that enables organizations to look across multiple data resources, synthesize and triangulate the information, and generate insights that enable effective business decision making. This is where Blueocean's 360 approach to market intelligence comes in," said, Dr. Kumar Mehta - CEO of Blueocean Market Intelligence & Cross-Tab Marketing Services.

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