Data Center Hosting Provider

This is a new category that we've added to the Most Wanted IT Brands analysis

this time. The number of data centers is increasing in the country, and

companies have a lot of interest in hosting various services with them. Around

62% of the respondents to our survey said that they're likely to choose a data

center hosting provider in the coming 3 months, and a nearly equal percentage of

them saying that they already host some of their services with one. At an

overall level, all brands seem to be gaining pull, but need to put in more

effort in order to become more persuasive. One more interesting thing we

observed in this segment is that brand loyalties amongst the users of data

center hosting providers is very high. Very few people actually switch out. This

is interesting but not surprising, because such services are long term

contracts, which take a long time to get in place, making it very difficult to

shift out.

Three brands managed to gather sufficient votes for us to analyze in the

survey this time. Out of these, VSNL is the most future ready brand. As it's the

oldest player in the game, it enjoys the highest degree of persuation. Most of

the CIOs who recall it on top of mind also say that they're likely to use its

data centre hosting services. Its brand pull situation however, is a concern

area. Though there are usres likely to switch to it, there are more users

switching out of it. Maybe it's because there are better facilities coming up

for data center hosting, which are giving VSNL competition. VSNL enjoys a brand

loyalty of 78% amongst its existing users, with only 5% users likely to switch

to other brands, and another 17% who're not sure which brand to shift to.

Just behind VSNL is Sify, which is another brand that's been in the market

long enough to understand its ups and downs. It is however far behind VSNL with

a future readiness indes of 38%. It's the third most persuasive brand of the

lot, and does need to work toward improving the same. The same goes for its

brand pull as well, where though there are more users likely to switch in to it

than switch out, the number needs to ramp up significantly.

Even the brand loyalty figures for Sify aren't as good as the other players.

It has 47% brand loyalty, but there's a catch. Currently, none of its existing

users said that they're likely to move out of it. There is however, a massive

53% of the respondents who are not sure whhich brand to switch out to. So Sify

should try and make the best of this situation before competition does.



At a distant number three is Reliance Infocomm with a relative future readiness
index of 35. It's the second most persuasive brand of the lot, and records the

highest brand pull. Its brand pull is also better than Sify's at 56%, with only

6% users who're likley to switch to other brands and another 38% who are not

sure.