Dell & HP’s winning streak continues in gaming laptops

According to a report published by Mordor Intelligence, the Indian gaming market is expected to hit USD 4.88 billion by 2026, registering a CAGR of 20.83 percent between 2021-2026. The growth is fueled by the growth of smartphones and mobile internet availability. But PC gaming is also growing at a rapid pace. With the growing popularity of eSports, where professional video gamers play competitively, demands for gaming laptops are also growing significantly.

Gaming Laptop – Brand Affinity Index

All the graphs show the top 5 brands’ scores only

Dell won the laptop category and HP won in the desktop, and they rule the gaming laptop category too. Dell is the champion brand of the category and HP is the first runner-up, followed by Asus, Lenovo, and Acer. When you look at the top five list, it’s quite different compared to last year. Moving from the fourth spot last year to the second spot this year, HP gave a strong competition to Dell, while Asus and Acer slipped from their rankings.

Gaming Laptop– Spontaneous Brand Awareness

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HP has gained a lot of popularity in India. Our respondents have been able to recall HP more spontaneously than other brands. HP scored 96 percent. Dell is just one step behind, followed by Lenovo, Asus, and Acer. While last year, Dell was at the top and HP was in the fourth spot. This means that the new HP gaming laptops with improved design and features, such as HP Omen helped the brand gain more traction in the category.

Gaming Laptop – Current Usage

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Most of our respondents are using HP followed by Dell and Asus gaming machines. However last year HP was in fifth place. HP grew significantly this year; even Lenovo jumped from the fourth to third spot replacing Acer. This time MSI made it to the top five list.

Gaming Laptop – Future Purchase Consideration

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The future also looks good for HP; Dell isn’t also far away as we all know Alienware and Omen both are great gaming machines and the future will depend on their performance. We might see the same or a completely different story next year. Asus got a huge response in the Indian gaming space, for its widely popular ROG series followed by Lenovo and Acer in the fourth and fifth spots respectively.

Gaming Laptop – Overall Brand Satisfaction

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HP (98 percent) users have been the most satisfied, followed closely by Dell (97 percent). But in the top five list, we got a new name this time – Razer. Though it was nowhere in our top five list yet, the users of this brand seemed to be highly satisfied which helped it to become the third runner-up in the satisfaction index. Lenovo is next on the list followed by Asus and Acer.

Gaming Laptop – Brand Loyalty

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Dell and HP competed closely in this segment, with 96 percent and 95 percent scored respectively. Asus became the third runner-up with a 90 percent score followed by Lenovo (89 percent) and Acer (88 percent). It is quite interesting to see that Razer users seemed to be highly satisfied with their devices, but when it comes to loyalty, Razer isn’t in the top five list.

Gaming Laptop – Brand Advocacy

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Once again Dell grabbed the winner’s spot and HP became the first runner-up with 95 and 86 percent scores respectively. Lenovo became the second runner-up closely followed by Asus. Compared to loyalty, most of the brand users are advocating the same, however, Razer got higher scores than Acer with a 67 percent score. HP also scored better to move from the fourth to the second spot.

Gaming Laptop – Reasons for using current Brands

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Respondents are considering Dell and HP for the brand name and quality of the product. Asus and Lenovo have been chosen for their price points and Acer for after-sales support/service.

Highlight - Lenovo and ASUS’ attractive price points make them viable options for gamers

By Satya Sundar Mohanty, CyberMedia Research

Ashok Pandey & Soma Tah, PCQuest

  pcquest@cybermedia.co.in