DR and BCP Service Provider

Four brands made it to the Users' Choice club this year. The winner amongst

these is VSNL/Tata Communication, which leads by a wide margin over the

runner-up Airtel. The other two, viz Sify and Reliance Infocomm are close behind

Airtel. Amongst all respondents that showed brand loyalty for what they were

using, VSNL had the maximum loyal respondents. Shift in to VSNL from other

brands however was lower than the other brands. VSNL/Tata had the strongest

brand perception amongst five out of the seven industries we reached out to. Its

perception was alarmingly low amongst the discrete manufacturing companies, and

relatively lower brand perception amongst healthcare and education segments.

Airtel on the other hand seems to have the highest brand perception in the

healthcare and discrete manufacturing segments. Sify enjoys a decent presence in

the communication media industry, and moderate presence in the others. Its

presence in the healthcare industry is alarmingly low. Coming to brand shifts,

Sify seems to be the most stable with 67% brand loyalty, and only 17% of its

existing not being sure of which brand to switch to. Reliance Infocomm has an

alarmingly low brand loyalty amongst its existing users. But the good thing is

that 88% of them are not sure or have no plans of shifting. Maybe this is

happening because this is not something in which users can switch brands so

easily.