Enterprise Backup Solutions

Five brands made it to the Users' Choice club this time. The top three remain

the same as last year, but their positions have shifted. The top spot has been

taken by HP/Compaq, followed by IBM at a distant second. Close on the heels of

IBM is Veritas, followed by Sun and Seagate. HP/Compaq enjoys the highest brand

loyalty amongst its existing owners. 60% of the respondents who were using

HP/Compaq data backup solutions said that they're likely to choose the same

brand in the next 6 months also. IBM's brand loyalty was lower than HP/Compaq's

at 42%. Moreover, IBM also needs to watch out because 14% of its customers said

that they're likely to switch to HP/Compaq. The brand loyalty for Veritas was at

a similar level as IBM at 43%, and its existing customers displayed a likelihood

of shifting to various brands, including Sony, HP/Compaq, and IBM. HP/Compaq

also demonstrated strong brand perception across all seven industries we reached

out to. There was only a minor dip in the healthcare segment for this brand. IBM

on the other hand, was very strong in healthcare, services, and IT/ITeS

segments. It was moderately strong in discrete and process manufacturing, and

BFSI; while the worrying segments for IBM are education, communication and media

industries. Veritas was also a little weak in BFSI and healthcare, and we didn't

get any response for it in the education segment.