Advertisment

Enterprise Hardware : Network Switch

author-image
PCQ Bureau
New Update

The category of network switches has not seen any noticeable change, when it

comes to the brands that make to the Users' Choice Club and the corresponding

rankings they hold on the basis of brand perception. Cisco and D-Link have made

it again to the top two positions and so significantly have marked their

presence that other contenders appear to be left out in the league. The TOM

recall is highest for Cisco at 58% followed by D-Link at 30% of the total 244

respondents in the survey.

Advertisment

While Cisco dominates its presence across all the industry verticals, D-Link

holds significance in discrete manufacturing, process manufacturing, health-care

and services. Digging in further, Cisco has actually replaced D-Link in the

heath-care vertical which was lead by the latter last year. Also, Cisco emerges

out as a leading brand in north, south and west geographical zones while D-Link

is the more preferred in the east zone.

Users' Choice Club 2010
Cisco and D-Link have remained unperturbed on their positions and rule the

segment again as was in 2009.
Future Brand Preference

Reasons
Even the winners have not received a decent % response when it comes to

after sales support/services as the reason.
Advertisment

As per the survey, reliability of product and brand name, have come out to be

the significant reasons for future preference choice of a brand. Substantial 82%

respondents are likey to chose Cisco and D-Link (individual scores) for future

brand preference, courtesy, the reliability factor. However, even the top two

brands have not received a decent percentage response when it comes to after

sales support/services as the reason, dwindling to a mere 17% when it comes to

D-Link and 37% for Cisco.

Brand Loyalty 2010 vs 2009
Cisco & D-Link have gained in brand loyalty as compared to 2009. No major

brand-shift pattern is expected in future.

With 85% brand loyalty, Cisco is expected to lose to a shift-out of 3% to

D-Link and the undecided respondents contribute to another 10%. D-Link again is

expected to lose its 4% current brand owners to Cisco while brand loyalty

remains at a remarkable 88%. It would be interesting to see, if other players of

the segment become competitive enough to pose a challenge to the ruling brands

in the near future.

Advertisment