Enterprise Printing

Enterprise printing has taken a completely different meaning for enterprises

today. It goes beyond buying basic printers for your organization to outsourcing

your complete printing requirement. In this market, you don't need to guess who

the market leader is. HP continues its winning streak, remaining at the number

one position by a wide margin. On the relative future readiness index, if HP is

moving at a speed of 100, then the next best contender, Canon, is moving at 11.

Interestingly, Xerox didn't make it to the Users' Choice club this year, and

Samsung has come in its place. Not only that, but Samsung has entered as the

most persuasive brand of the lot, followed by Canon and finally HP. The same

order remains in the brand pull index as well.

This is bound to happen considering that HP has the largest user base, and

others are likely to eat into it. HP does enjoy the highest brand loyalty at

63%. However, this is down from 93% last year. Canon's brand loyalty is also

down from 67% last year to 50% this year. Moreover, 21% of existing Canon users

said that they're likely to switch to HP in the next three months. Samsung has a

brand loyalty of 46%, i.e. existing users who prefer to continue using it in the

future also. 38% of Samsung's existing users said that they're likely to shift

to other brands. These include Canon, Xerox, and HP.