Enterprise Solutions : Enterprise Security

This is the only category under enterprise solutions with more than 19 brands

contesting, with six making it to the User's Choice club--Checkpoint, Cisco

Systems, Microsoft (ISA Server), Symantec, TrendMicro, and McAfee. When compared

to last year's club, there's one member less, Fortinet. The winner this year is

Cisco Systems, which was behind Symantec at second position last year. This year

these two brands are used by approximately 42% of the total participants with

22% using Cisco Systems and 20% Symantec products. Even in top of mind recall,

Cisco Systems and Symantec are on top with 24% and 20% participants responding

with their names.

Considering the reasons for future brand preference, different brands are

likely to be preferred for different reasons. However, brand appeal and

reliability of product are two major factors for users choosing their current

and future brands. McAfee enjoys product reliability as the strongest reason for

its future purchase, while Symantec enjoys the same for its brand name. Cisco is

dominant in initial price and after sales service/support.

Users' Choice Club 2010

Cisco and Symantec together are used by 42% of the users surveyed. Cisco pipped Symantec to the top position this year.

Future Brand Preference Reasons

McAfee is a likely purchase for its reliability and after sales support/services.

Cisco Systems has a strong brand perception across almost all industry

verticals, except communication media, health-care and services. BFSI, education

and discrete manufacturing are verticals where Symantec has very strong brand

perception. The services vertical is dominated by McAfee. Cisco Systems is

leading in three out of four geographic zones with Microsoft ISA Server ahead of

it in the east.

Brand Loyalty 2010 vs 2009

The percentage of loyal users for all brands has increased over last year.

On the brand loyalty front, all members of the Users' Choice Club have gained

loyal customers over last year. Both CheckPoint and Microsoft need to improve as

less than 50% of their existing users are likely to stay with them in the near

future.