Ericsson Partners With UKTV To Deliver The UK's First Virtualized Live Event Broadcast

Ericsson announces that it is working with UKTV to deliver the UK's first virtualized live event broadcast.

Ericsson's Virtualized Live Playout service will help UKTV launch and broadcast live events on its award-winning network of channels, which includes the UK's most watched non-public service broadcasting channel, Dave.

The product will be unveiled for the first time at IBC Show in Amsterdam, the Netherlands.

Ericsson's Virtualized Live Playout is an entirely software based, fully managed service that operates on a fully virtualized cloud environment. The service features a highly flexible commercial and operational model, which enables broadcasters and content owners the ability to 'rent' play out or channel capacity on a daily, pay as you go basis with no long-term commitments, CapEx, maintenance costs or on-going technology investments.

Virtualized Live Playout is designed to carry live content and support graphics and ad insertion and is built and operated to the same standards of reliability as traditional linear services. The service can be used for 'pop-up' or temporary live channels or as a disaster recovery service and is a part of Ericsson's Virtualized Playout portfolio.

In July, Ericsson announced the extension of its playout, video on demand (VOD) and access services contracts with UKTV. As part of the contract, Ericsson announced the migration of UKTV's VOD preparation services to its end-to-end Package and Deliver managed service, which is powered by Ericsson's cloud media processing service platform.

Ericsson is one of the leading global providers of broadcast and media services, and has worked with some of the world's most well-known broadcasters, platforms and content producers, including BBC, Channel 4, Channel 5, BT Sport, ITV, FOX, DreamWorks, Liberty Global, NPO, Canal+, NOS, Bonnier Group, Sky, HBO, TV5 Monde and France 24.

Every year, Ericsson Broadcast and Media Services distributes more than 2.7 million hours of programming in more than 90 languages for more than 500 TV channels worldwide. Ericsson's global content discovery portfolio spans more than 10 million movies and program titles covering over 35 languages. Globally more than 200 million people interact with Ericsson's rich metadata each week. In addition, Ericsson provides over 230,000 hours of subtitling each year - more than 100,000 hours of which is live.