Advertisment

Find Out What People are Saying

author-image
PCQ Bureau
New Update

Many companies started to realize and leverage the power of social media

recently. It's not just about promoting products or services through social

media, but also about monitoring and finding out what people are saying about

your company and products. With so many social networks available these days,

it's apparently not possible to manually track feedbacks and comments about a

particular product, company or even a person.

Advertisment

Direct Hit!

Applies To: Everyone



Price: Dual pricing


USP: Monitoring a product in social media


Primary Link:
www.techrigy.com



Google Keywords: Social Media monitoring


Techrigy provides a web based solution called SM2, which is a social media

analysis and monitoring tool. It can gather content from various social

networks, blogs, microblogs, wikis etc. One of the best parts of this solution

is the analysis tools it comes with. Based on the search results, it does daily

volume analysis, demographics analysis, author tag cloud etc. All these analyses

are done in real time by the solution, based on the search results it has

gathered. SM2 can also perform sentiment analysis where it tries to identify

whether opinions coming from the users are positive or negative. Under sentiment

analysis, it identifies tone of the content as well as emotions. It also allows

results as well as analysis to be exported in HTML, TXT, XLS and XML format.

SM2 is available in free as well as paid versions. In its free version,

search results are limited to 1,000 and search phrases are limited to 5. It has

various options including custom option. In its platinum pack, searches are

limited to 20,000 with unlimited search phrases for a price of $500 monthly.

Advertisment
In SM2 you can

also view posts made according to the media type.

How to use ?



Using SM2 is really simple. You can sign up for a free account on Techrigy

website. Go to search setup page and choose the option 'New search wizard'. The

wizard will first ask you to choose the type of search phrase which might be the

name of a person, product or anyhting associated with the product. In the next

step, you need to provide the search term. Here you can also get a preview of

search results by clicking on 'Get sample results'. Next, assign the category

and choose the time period for which you want to see the results. Once you have

finished the wizard, you can choose to run the searches right away or schedule

it for later. Once the search is finished, you can explore analysis of results

from 'Reports' menu. This is very simple to use. All you need to do is click on

option, and it will automatically generate analysis from the search results.

For instance, if you want the analysis of results by media type, go to 'Share

of voice' option and select media type. This will show in graphs how many

results were found in blogs, wiki, forums etc. Similarly you can explore other

analysis options as well as generate reports.

Advertisment