Godrej Nature’s Basket Launches an Interactive Website

With an aim and a definite objective of reinforcing customer engagement initiative¸ Godrej Nature's Basket, the pioneering gourmet food retailer, introduces a virtual food destination www.naturesbasket.co.in that is a dream for every foodie. With a purpose of offering food consultancy, the site is superior, well categorized, making it more fun and interactive for its viewers.

The major change and addition for the customers will be the increase in content available via recipes, product information, placing orders, shop online and create exciting gift hamper for various occasions. The website has created a strong visual appeal along with exciting and interesting food ‘tips and tricks'. The site also offers it's consumers a loyalty program where each time the consumer makes a purchase from the exotic collection of world food, the points add to the repertoire which can be redeemed at any Nature's Basket store across the world .

Godrej Nature's Basket site offers an extensive range of customized food gifting options for various occasions with world class packaging. The site is of immense help as it saves time in procuring a gift and also the time involved to deliver the same. The website has more than 3000 SKUs which is a huge advantage for people staying abroad to stay connected with their loved ones in India through online gifting on special occasion.

Godrej Nature's Basket has always ensured that its customers experience the best of facilities in the gourmet category, which are crafted exclusively for them. Taking this endeavor forward, www.naturesbasket.com as an unique gourmet website has introduced an innovative tool ‘Shop by Recipe' which helps the nature's basket patrons a unique privilege to shop by the recipe making all ingredients available in one hamper. The recipes by the renowned chefs have also been put on the website to bring out the hidden chef in people.