Google to Equip South Indian SMEs in Digital Advertising

Google will train small and medium enterprises (SMEs) across the southern states to grow their business by adopting digital advertising.

According to Google managing director, Todd Rowe, Google will train its partners in the southern region to provide expertise in developing and launching digital campaigns for SME businesses.

The training will offer end-to-end solutions, including search engine marketing, localised solutions across Google's properties and mobile advertising platform.

During the training programme, partners will have access to Google products, co-branded market collateral and research through its marketing and sales support, said Rowe.

The company roped in 16 mid-size firms for the training program since September 2012, when it was launched in other regions of the country, and have trained around 3,000 sales personnel. It plans to double the salesforce by increasing its partner base.

Google India has 3,000 partners across 165 cities, which helped over 15,000 SMEs start their digital advertising journey.