Green IT : Save Costs During the Slowdown and Beyond

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PCQ Bureau
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Green IT was in the limelight throughout this year, with vendors falling over
each other to make themselves seen as providing energy-efficient products and
services. CIOs remained skeptical about the technology for a while, but it seems
that the chord has finally stuck and they're beginning to understand its
importance and how it makes business sense for them to go green. We discuss some
of the green technologies and products and the road map for the future.
Basically, it's not just hardware servers and blades that have gone green and are consuming lesser power. There is a lot of other equipment
as well with greener versions. Better power efficiency along with less harmful
elements in the body of the device (paint, metal, wires, etc) is what primarily
constitutes green stuff and this year a lot of such products were released-from
network switches to hard disks and even processors; all of them have greener
versions. Even LCD monitors are becoming smarter. At CyberMedia Labs, we
received an LCD monitor from Viewsonic which automatically adjusts its
brightness when the user goes to a web page with a black background. This saves
energy as the monitor needs less power to display black or darker images.
Another emerging trend is that of building new products around green
technologies. For eg, virtualization, which is probably the most used green
technology today. Now virtualization is making its way into even network
switches. Cisco recently launched the Nexus 1000V switch, which it likes to call
a pure software switch. It has been developed in collaboration with VMware.It
uses NIV(Network Interface Virtualization), which is a new networking protocol
for virtual machines that allows Cisco VN-link technology to be used at hardware
level. This allows virtual machines to be tightly coupled with storage and
network services, as a result any changes to an environment is communicated to
other. Suppose if you move a Virtual Machine from one physical server to
another, then the Cisco VN link ensures that the profile attached to this VM is
also moved.

A few measures
to go green
If going green has been on your cards for
some time, then here are a few points to begin your journey:
  • Implement server virtualization to improve server utilization.
  • When replacing any equipment in the data center, look for energy
    efficient options.
  • Enforce energy conservation and power management policies
  • Replace all CRT monitors with LCD monitors to really save a lot of
    power.
  • Explore the usage of renewable energy sources like solar power, wind
    power, etc.
  • Focus on improving the cooling of your IT infrastructure to save
    energy bills.

Another trend worth mentioning is the adoption of Blade servers. These
servers help in saving energy and e-waste and let you increase the density of
your data center manifold. A single 7U blade chassis can take up to 14 blades
which saves real estate space and reduce ambient cooling requirements (as you
can host your data center in a smaller space). Blade servers are generally built
with specialized processors that consume less electricity. In Intel's lexicon,
these processors are called LV (low voltage) processors and their performance
per Watt is higher than others. However, they are not the top performers of the
lot.

PUE and DCE Metrics
Have you ever wondered or tried to calculate how your data
center fares in terms of energy efficiency ?

PUE (Power Usage Effectiveness) and DCIE (Data Center infrastructure
Efficiency) are commonly cited industry metrics created by a non profit
organization Green Grid, for determining efficiency of Data Centers. PUE is
defined by ratio of total facility power and IT equipment power while its
reciprocal DCIE is determined as the ratio of Power consumed by IT equipment
and total facility power. Here Greed grid identifies "Total Facility Power"
as power dedicated solely to the data

 center. While IT equipment Power means power consumed by the IT
equipment used for managing, processing, etc inside the computing space. To
calculate PUE or DCIE of your data center, measure power consumption from
that point which powers your entire data center. Next step is to measure
your IT equipment power, this should be measured at the output which
delivers power to your server racks. To know get more details on this
process visit

www.thegreengrid.org.

Nowthe trend we are witnessing is green storage. Initially it started with
SSD drives which consumed lesser power to hard drives which would turn the
spindle off or on to reduce power consumption. Now even SAS storage is going
green. Voted as the Green storage product of the year by storage Industry Awards
2008 for its multiple levels of energy efficiency, "SASBoy" is a high-density,
Serial Attached SCSI (SAS) storage solution. It uses high-performance RAID
controllers and provides fast I/O response for searching. Its vendor Nexsan
technologies claims it can provide Up to 50,000 random IOPS from cache. It
supports both iSCSI and Fibre Channel connectivity. It uses AutoMAID (Automatic
Massive Array of Idle Disks) technology, to reduce energy usage without
compromising application performance. More details about this product can be
found at
http://www.nexsan.com/sasboy.php

Green mobile phones

Cell phones contribute significantly towards e-waste, and there are hardly any
campaigns(especially India) by mobile phone manufacturers about how to properly
dispose of mobile phones. In the coming year we are likely to see more and more
eco-friendly mobile phones. Earlier this year Nokia came up with its environment
friendly phone, 3110 Evolve. This mobile phone has bio-covers which are made
from 50% renewable material. Also it came in a small package which again was
made with 60% recycled content and it also has an energy efficient charger which
according to Nokia consumes 94% less energy than the Energy Star requirements.
Other vendors are also coming up with environment friendly cell phones, Samsung
has launched two eco-friendly phones this year, Samsung F268 and W510. These
phones use bio plastic which is made from materials extracted from corns. Also
Samsung F268 comes with an alarm function which alerts users to unplug their
charger after the phone is fully charged.

Nokia recently also showcased its Eco Sensor concept mobile phone. This phone
has a wearable sensor unit, which can analyze your health and environment, and
weather conditions around you. It can be worn on wrist or neck strap which is
made from solar cells. You can check out the concept phone at www.nokia.com/A4707477.

Tips to go Green from the PCQuest Forum
One of our readers, Pranay Gupta, shares some useful
tips on going Green.

We have implemented Green IT at our work place, and not only saved
money, but also reduced carbon emissions and got a certificate from Energy
Star. Here are a few tips:

Building/Process Energy Use

  • Reduce energy use by purchasing personal computers and other
    electrical devices bearing the Energy Star certification label from the US
    Department of Energy, which is granted to energy-efficient items. See
    http://www.energystar.gov.
  • Activate the power management feature on computers. If all computers
    in the US used this feature, this would cause CO2 reduction equivalent to
    removing 1.5 million cars from the road. Plug multiple computer devices
    into a power strip and shut off the strip at the end of the day. Electric
    adapters for computers, printers and other devices use energy even when
    they're turned off.
  • Replace low output (60 to 100 W) incandescent bulbs with compact
    fluorescent bulbs. CFLs last 10 times longer and use 50 to 80 percent less
    energy.
  • Replace high output (100 to 150 W) incandescent bulbs with halogen
    bulbs. Replace incandescent bulbs in exit signs with LED bulbs.
  • Seal air leaks around doors, windows, electrical outlets and other
    wall openings. Enhance insulation in ceilings, walls and floors as
    appropriate. Install windows with better insulating properties.
  • To reduce electrical demands for air conditioning, control the heat
    from natural lighting by shades, awnings or glass film. Plant trees or
    vined trellises to provide natural shading during warm weather.
  • Adopt an internal policy that encourages employees to turn off lights,
    computers, and other equipment at the end of the workday and otherwise
    when not likely to be in use. Apply “switch-me-off” stickers as reminders.
    Install timers and motion sensor light switches where practical. Use task
    lighting to illuminate only those areas where light is required.
  • Alter the settings on the thermostat to reduce the use of heating and
    air conditioning equipment. Conduct and implement an energy-saving audit
    of the office. Some electrical utility companies will do this for free or
    at a very modest cost for their customers. Do a free self-assessment using
    the Business Energy Analyzer at www.energyguide.com. See the ABA-EPA Law
    Office Guide to Energy Efficiency at www.abanet.org/environ/
    climatechallenge/lawofficeguide.pdf for other practical measures that can
    be taken to cut energy use in an office.

Employee Travel

  • Subsidize or otherwise encourage employee use of car pooling,
    energy-efficient vehicles, car-sharing programs (e.g., FlexCar, I-Go,
    Zipcar), mass transit vehicles or bikes, or take other measures to reduce
    the energy consumed by employees while commuting.
  • Provide flexible work arrangements, such as early or late hours,
    compressed work week, telecommuting or other practices to eliminate or
    reduce employee commuting time.
  • Adopt guidelines on use of web, telephone and/or video-conferencing
    and other means to avoid unnecessary travel.

Product Deliveries

  • Arrange with suppliers to reduce the frequency of deliveries to the
    extent practicable.
  • Use special routing software or other tools and load consolidation to
    improve the energy efficiency of product

    delivery to customers.
  • Reduce and reuse packaging. Reduce the amount of packaging used for
    product deliveries to the minimum needed to protect products from damage.
    Use durable reusable shipping containers. Shred or consume used paper for
    shipping containers.

Paper Use

  • Increase the recycled post-consumer-waste (PCW) content of your office
    paper.
  • Recycle discarded mixed office paper and corrugated materials.
  • Institute double-sided copying at least for internal documents.
  • Use printers with an automatic duplex option, if possible. Narrow the
    margins on documents to conserve paper.
If you have gone green and would like to share your
experiences with us, then visit the PCQuest forum at http://forums.pcquest.com
and go to the Green IT thread.

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