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Green IT : Save Costs During the Slowdown and Beyond

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PCQ Bureau
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Green IT was in the limelight throughout this year, with vendors falling over

each other to make themselves seen as providing energy-efficient products and

services. CIOs remained skeptical about the technology for a while, but it seems

that the chord has finally stuck and they're beginning to understand its

importance and how it makes business sense for them to go green. We discuss some

of the green technologies and products and the road map for the future.

Basically, it's not just hardware servers and blades that have gone green and are consuming lesser power. There is a lot of other equipment

as well with greener versions. Better power efficiency along with less harmful

elements in the body of the device (paint, metal, wires, etc) is what primarily

constitutes green stuff and this year a lot of such products were released-from

network switches to hard disks and even processors; all of them have greener

versions. Even LCD monitors are becoming smarter. At CyberMedia Labs, we

received an LCD monitor from Viewsonic which automatically adjusts its

brightness when the user goes to a web page with a black background. This saves

energy as the monitor needs less power to display black or darker images.

Another emerging trend is that of building new products around green

technologies. For eg, virtualization, which is probably the most used green

technology today. Now virtualization is making its way into even network

switches. Cisco recently launched the Nexus 1000V switch, which it likes to call

a pure software switch. It has been developed in collaboration with VMware.It

uses NIV(Network Interface Virtualization), which is a new networking protocol

for virtual machines that allows Cisco VN-link technology to be used at hardware

level. This allows virtual machines to be tightly coupled with storage and

network services, as a result any changes to an environment is communicated to

other. Suppose if you move a Virtual Machine from one physical server to

another, then the Cisco VN link ensures that the profile attached to this VM is

also moved.

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A few measures

to go green
If going green has been on your cards for

some time, then here are a few points to begin your journey:
  • Implement server virtualization to improve server utilization.
  • When replacing any equipment in the data center, look for energy

    efficient options.
  • Enforce energy conservation and power management policies
  • Replace all CRT monitors with LCD monitors to really save a lot of

    power.
  • Explore the usage of renewable energy sources like solar power, wind

    power, etc.
  • Focus on improving the cooling of your IT infrastructure to save

    energy bills.

Another trend worth mentioning is the adoption of Blade servers. These

servers help in saving energy and e-waste and let you increase the density of

your data center manifold. A single 7U blade chassis can take up to 14 blades

which saves real estate space and reduce ambient cooling requirements (as you

can host your data center in a smaller space). Blade servers are generally built

with specialized processors that consume less electricity. In Intel's lexicon,

these processors are called LV (low voltage) processors and their performance

per Watt is higher than others. However, they are not the top performers of the

lot.

PUE and DCE Metrics
Have you ever wondered or tried to calculate how your data

center fares in terms of energy efficiency ?

PUE (Power Usage Effectiveness) and DCIE (Data Center infrastructure

Efficiency) are commonly cited industry metrics created by a non profit

organization Green Grid, for determining efficiency of Data Centers. PUE is

defined by ratio of total facility power and IT equipment power while its

reciprocal DCIE is determined as the ratio of Power consumed by IT equipment

and total facility power. Here Greed grid identifies "Total Facility Power"

as power dedicated solely to the data

 center. While IT equipment Power means power consumed by the IT

equipment used for managing, processing, etc inside the computing space. To

calculate PUE or DCIE of your data center, measure power consumption from

that point which powers your entire data center. Next step is to measure

your IT equipment power, this should be measured at the output which

delivers power to your server racks. To know get more details on this

process visit



www.thegreengrid.org.

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Nowthe trend we are witnessing is green storage. Initially it started with

SSD drives which consumed lesser power to hard drives which would turn the

spindle off or on to reduce power consumption. Now even SAS storage is going

green. Voted as the Green storage product of the year by storage Industry Awards

2008 for its multiple levels of energy efficiency, "SASBoy" is a high-density,

Serial Attached SCSI (SAS) storage solution. It uses high-performance RAID

controllers and provides fast I/O response for searching. Its vendor Nexsan

technologies claims it can provide Up to 50,000 random IOPS from cache. It

supports both iSCSI and Fibre Channel connectivity. It uses AutoMAID (Automatic

Massive Array of Idle Disks) technology, to reduce energy usage without

compromising application performance. More details about this product can be

found at

http://www.nexsan.com/sasboy.php

Green mobile phones



Cell phones contribute significantly towards e-waste, and there are hardly any
campaigns(especially India) by mobile phone manufacturers about how to properly

dispose of mobile phones. In the coming year we are likely to see more and more

eco-friendly mobile phones. Earlier this year Nokia came up with its environment

friendly phone, 3110 Evolve. This mobile phone has bio-covers which are made

from 50% renewable material. Also it came in a small package which again was

made with 60% recycled content and it also has an energy efficient charger which

according to Nokia consumes 94% less energy than the Energy Star requirements.

Other vendors are also coming up with environment friendly cell phones, Samsung

has launched two eco-friendly phones this year, Samsung F268 and W510. These

phones use bio plastic which is made from materials extracted from corns. Also

Samsung F268 comes with an alarm function which alerts users to unplug their

charger after the phone is fully charged.

Nokia recently also showcased its Eco Sensor concept mobile phone. This phone

has a wearable sensor unit, which can analyze your health and environment, and

weather conditions around you. It can be worn on wrist or neck strap which is

made from solar cells. You can check out the concept phone at www.nokia.com/A4707477.

Tips to go Green from the PCQuest Forum
One of our readers, Pranay Gupta, shares some useful

tips on going Green.



We have implemented Green IT at our work place, and not only saved

money, but also reduced carbon emissions and got a certificate from Energy

Star. Here are a few tips:

Building/Process Energy Use

  • Reduce energy use by purchasing personal computers and other

    electrical devices bearing the Energy Star certification label from the US

    Department of Energy, which is granted to energy-efficient items. See

    http://www.energystar.gov.
  • Activate the power management feature on computers. If all computers

    in the US used this feature, this would cause CO2 reduction equivalent to

    removing 1.5 million cars from the road. Plug multiple computer devices

    into a power strip and shut off the strip at the end of the day. Electric

    adapters for computers, printers and other devices use energy even when

    they're turned off.
  • Replace low output (60 to 100 W) incandescent bulbs with compact

    fluorescent bulbs. CFLs last 10 times longer and use 50 to 80 percent less

    energy.
  • Replace high output (100 to 150 W) incandescent bulbs with halogen

    bulbs. Replace incandescent bulbs in exit signs with LED bulbs.
  • Seal air leaks around doors, windows, electrical outlets and other

    wall openings. Enhance insulation in ceilings, walls and floors as

    appropriate. Install windows with better insulating properties.
  • To reduce electrical demands for air conditioning, control the heat

    from natural lighting by shades, awnings or glass film. Plant trees or

    vined trellises to provide natural shading during warm weather.
  • Adopt an internal policy that encourages employees to turn off lights,

    computers, and other equipment at the end of the workday and otherwise

    when not likely to be in use. Apply “switch-me-off” stickers as reminders.

    Install timers and motion sensor light switches where practical. Use task

    lighting to illuminate only those areas where light is required.
  • Alter the settings on the thermostat to reduce the use of heating and

    air conditioning equipment. Conduct and implement an energy-saving audit

    of the office. Some electrical utility companies will do this for free or

    at a very modest cost for their customers. Do a free self-assessment using

    the Business Energy Analyzer at www.energyguide.com. See the ABA-EPA Law

    Office Guide to Energy Efficiency at www.abanet.org/environ/

    climatechallenge/lawofficeguide.pdf for other practical measures that can

    be taken to cut energy use in an office.

Employee Travel

  • Subsidize or otherwise encourage employee use of car pooling,

    energy-efficient vehicles, car-sharing programs (e.g., FlexCar, I-Go,

    Zipcar), mass transit vehicles or bikes, or take other measures to reduce

    the energy consumed by employees while commuting.
  • Provide flexible work arrangements, such as early or late hours,

    compressed work week, telecommuting or other practices to eliminate or

    reduce employee commuting time.
  • Adopt guidelines on use of web, telephone and/or video-conferencing

    and other means to avoid unnecessary travel.

Product Deliveries

  • Arrange with suppliers to reduce the frequency of deliveries to the

    extent practicable.
  • Use special routing software or other tools and load consolidation to

    improve the energy efficiency of product



    delivery to customers.
  • Reduce and reuse packaging. Reduce the amount of packaging used for

    product deliveries to the minimum needed to protect products from damage.

    Use durable reusable shipping containers. Shred or consume used paper for

    shipping containers.

Paper Use

  • Increase the recycled post-consumer-waste (PCW) content of your office

    paper.
  • Recycle discarded mixed office paper and corrugated materials.
  • Institute double-sided copying at least for internal documents.
  • Use printers with an automatic duplex option, if possible. Narrow the

    margins on documents to conserve paper.
If you have gone green and would like to share your

experiences with us, then visit the PCQuest forum at http://forums.pcquest.com

and go to the Green IT thread.
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