How Digital Signage can  benefit Small Business Owners

by March 15, 2016 0 comments

Digital signage is a digital sign displayed on a monitor in a location-based business. Some common places for digital signs include offices, banks, waiting rooms, lounge and restaurants. Small businesses can use them to improve the customer experience while also adding revenue.

Digital signage serves a variety of location-based purposes for small businesses. Also, as each business is different so digital signage can be customized to fit specific needs.

One of the main reasons that many businesses are looking forward to adopt it, is the versatility it offers. Once the monitors are installed it becomes easy to change the content on the screen.

Let’s have a look at some of the major benefits of using free open-source digital signage software’s.

Why Open-source?

Open-source digital signage software allows businesses and developers to configure their own customizable apps and programs that will run on their network of displays. This is achieved by using computer programming languages such as JavaScript, Python, or Ruby.

Many small businesses are pretty open about their needs and just want to have content appear on a screen. Also, you don’t have to pay out of pocket for the services as they are free which is great for businesses on a budget.

Know your needs

Before opting for open-source digital signage software it’s always better to know your needs, knowledge, resources, and budget. If you are under the impression that open-source is good just because it’s free then always remember that you’ll need to have the skills to actually make it work or you’ll end up spending more money than a proprietary alternative.

Customize as you like

Another major advantage of deploying open-source software is that it allows you to customize the features and settings according to usage which can always be aligned with your exact preferences. If you need to make any changes then all you need to do is to reconfigure the source code to adapt.

Flexible

Open-source digital signage software is flexible which allows you to configure it according to your needs. With a vendor’s proprietary software, you’re tied to their priorities but as open-source licensing is free to the public, you’re not locked into anything.

Stability

OSS software is extremely stable as it goes through rigorous testing and has faster release cycles which mean that you don’t have to wait for a long time. Also, security is never an issue as everyone and anyone can modify the security issues in OSS once they are found.

To Conclude…

Most of the free and open source digital signage software’s doesn’t require any special equipment to work which makes it ideal for small businesses. By simply deploying any software and a couple of old workstations, you can easily set up a digital signage server that can push out images and video to kiosks automatically.

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