HP Outlines Strategy for Digital Print Transformation in India

Vyomesh Joshi, Executive Vice-President, HP Imaging and Printing Group, speaking at a press conference in New Delhi, signaled the increased focus on this important market and shared the company's new vision and strategy to leverage the 120 billion pages opportunity1 in India in the next three years.

Underpinning India's importance as an important market and its growing significance while driving innovation at HP IPG, Joshi said, 'Our business is accelerating with India as a key growth engine. We are more committed than ever to growing our business in India. India's printing industry is transforming and we are driving it from the front with our innovation. I am proud to say that some of the critical innovation around web-connected and cloud printing are being done by our engineers in India.'

As part of its three-year growth strategy, the company is strengthening its geo-expansion programs to optimize India's rapidly growing and young consumer opportunities in non-metro and upcountry markets. The other key growth driver for IPG in India is the education sector, which will be a key focus for investment, especially to create synergies that build greater relevance for printing through content providers that drive the need to print more. India's emergence as one of the fastest growing economies in the world, with one of the youngest consumer demographics, lies at the heart of this new focus on education, he said.