India First Life Insurance Company - Implementation of LifeStore

The Problem: The need for the company was to increase financial literacy by bringing transparency in product information, simplifying insurance and reducing fear thereby encouraging people to take their own decisions.

The Solution: IndiaFirst Life hence wanted to launch 'LifeStore' — a complete Do-It-Yourself online store for understanding and buying insurance. This unique initiative by IndiaFirst Life is a step towards empowering customers and taking insurance benefits literally to their homes. LifeStore aims to help customers transact their insurance requirements on the back of authentic information, online advice, services and realistic expectations.

The Result: Through LifeStore, the company aims to reach out to over 70 million Internet users in India. The novel platform, loaded with all critical information on various products and company performance will provide extremely value added features such as Live Video Call, Product Audio Visuals, Simple step-by-step Comparison of Products, etc. The company is also looking at further expanding its presence onto the mobile platform and interactive kiosks.