IndiaFirst Life Insurance's MagicBoard Customer Module

The Problem: They faced several issues like increase in "call for requirement or incomplete" cases, which had resulted into customer inconvenience and increase in processing cost, as well as dependence of sales team on the central team for issuance or servicing of policies. Other issues were-sales team not having access to company events information, news, announcements etc., which meant a reliance on the central team to get accurate sales dashboard.

The Solution: A MagicBoard system developed on J2EE framework has been integrated with their backend systems via IBM ESB. All their sales agents have been provided MagicBoard kits which include Samsung Galaxy Tab2 tablets , HP Mobile Printers, and 16GB SD card. The sales team can capture all customer details and documents in electronic mode in the MagicBoard and synchronize them with central server hence avoiding the need to collect / transmit physical forms , documents etc.

The Result: Login to Issuance within 15 days % has improved. Total 73% of cases are now getting issued within 15 days post launch of MagicBoard. Prior to MagicBoard launch, total login to issuance % was 55%. There has also been a huge cost saving of Rs 4 cr due to automation of the Login to Issuance processes.