Indian News Site

This is another new category this year. And the ones who have

made it to the top are from the Times Group–timesofindia.com and
indiatimes.com. The topper is timesof india.com, indiatimes follows closely

behind with 92 points.

The results are really not surprising. The Times of India is

a national newspaper and enjoys wide readership. And the Website gives you

faster access to this information as and when the news breaks. The site also has

stock updates, and stories from its sister publication on finance, The Economic

Times. So this makes it a one-stop news site. Every edition of the newspaper

invites the reader to its Website so the awareness level about the site is also

very high.

Interestingly, Indiatimes.com is the portal from the Times

group, and not a news site. It does have news sections as well as an IT channel.

Perhaps this perception will change with its recent ad campaign calling it the

"I" in your Internet. The site gets a lot of publicity in the Times

newspapers, which highlight the variety of content the site has to offer.

The other sites that surfaced in the User’s Choice results

are indiainfo. com, indya.com, and rediff.com. But they have not made sufficient

impact as news sites to reach the Club. Regional news sites also haven’t made

an impact, nor have any of the newspapers that have presence in some cities.

A site to watch for in this category next year is go4i.com.

It’s being heavily advertised in the electronic media and through hoardings.

This site is by Hindustan Times though the ads don’t push this fact–they

focus on the site being a portal. But news is definitely one of their strong

points. Let’s see how they fare against the existing winners.