by September 15, 2011 0 comments










Intel

announced a new effort with Google that aims to accelerate Intel’s
business in smartphones. The company also revealed that Intel’s
engineers are working on a new class of platform power management for
Ultrabooksâ„¢ that will aid in the delivery of
always-on-always-connected computing. Intel’s President and CEO,
Paul Otellini, made the announcements during the opening keynote of
the Intel Developer Forum in San Francisco.
“Computing
is in a constant state of evolution,” said Otellini, describing

the opportunities and challenges facing Intel and the industry.
“The
unprecedented demand for computing from the client devices to the
cloud is creating significant opportunity for the industry. Intel is
innovating and working with our partners to deliver computing
experiences that are more mobile, secure and seamless. I’m excited
about the new experiences that will be created across a range of
devices, and we’re just getting started. ”

Growth
in
New Market Segments

Addressing
a
major corporate goal of growing Intel’s business in adjacent
computing market segments, Otellini discussed the company’s recent
efforts to accelerate its smartphone business and showcased a form
factor reference design based on Intel Atom processor, and running
the Android platform.

Otellini
then
introduced Andy Rubin, Senior Vice President of Mobile at
Google. The two executives outlined plans to
enable
and optimize future releases of the Android platform for
Intel’s
family of low power
Atom
processors.
The
joint effort is designed to speed time-to-market of Intel
technology-based smartphones running the Android platform.

Our
collaboration with Google will bring a powerful new capability to
market that helps accelerate industry innovation, adoption and
choice,” said Otellini. “I’m excited by the possibilities of
this collaboration. It will enable our customers to bring exciting
new products and user experiences to market that harness the combined
potential of Intel architecture and the Android platform.”

Today’s
announcement
builds upon the two companies’ recent joint
initiatives to enable Intel architecture on Google products. Joint
initiatives include Chrome OS, Google TV, and the Android Software
Development Kit (SDK) and Native Development Kit (NDK). 

Pushing
the
Limits of Low Power for Ultrabooks and Beyond

Otellini
predicted
that Ultrabook systems will provide the most satisfying and
complete computing experience. The company is working with industry
partners to deliver mainstream-priced products beginning this holiday
season for this new category of lighter, sleeker compute companions.

Intel’s
CEO
said the company’s engineers will further accelerate Ultrabook
innovation with Intel’s “Ivy Bridge” 22nm technology early next
year with the help of the company’s revolutionary 3-D Tri-gate
transistors.

He
highlighted
the broad enabling work between Intel and Microsoft, and
pointed to the future opportunities that Windows 8 will present
across tablets, hybrid devices and new form factors such as
Ultrabooks.


Otellini also described the new
class of platform power management in development for the 2013
“Haswell” products for Ultrabooks. The advances in silicon
technology and platform engineering are expected to reduce idle
platform power by more than 20 times over current designs without
compromising computing performance. Otellini said he expects that
this design change, combined with industry collaboration, will
lead to more than
10 days of connected standby battery life by
2013.  The advancements will aid in delivery of
always-on-always-connected computing where Ultrabooks stay connected
when in standby mode, keeping the e-mail, social media and digital
content up-to-date.


Looking further into the
future,
Otellini predicted that platform power innovation will reach levels
that are difficult to imagine today. Intel’s researchers have
created a chip that could allow a computer to power up on a solar
cell the size of a postage stamp. Referred to as a “Near
Threshold Voltage Core,” this Intel architecture research chip
pushes the limits of transistor technology to tune power use to
extremely low levels.

Securing
the
Next Billion Computing Devices

Otellini
was
joined on stage by Candace Worley, senior vice president and
general manager, Endpoint Security at McAfee. She discussed how Intel
and McAfee have been working together on a range of innovative
hardware assisted software security solutions.

The
two
executives reinforced the growing need for continued investment
and innovation as billions of new computing devices are expected to
connect to the Internet and with one another. Worley introduced
McAfee’s new DeepSAFE technology platform that works with hardware
capabilities found in the Intel Core i3, i5 and i7 processors.
DeepSAFE technology provides new levels of security and a different
vantage point by operating below the operating system. This
technology will launch in a McAfee enterprise product later this
year.

Otellini
announced
that Intel is working with McAfee on a roadmap of security
solutions that extend across the spectrum of computing from embedded
devices to the cloud.

Seamless,
Consistent,
Interoperable Experiences

With computing continuing to
evolve, Otellini emphasized the need for seamless, consistent and
interoperable experiences across a variety of devices. To help
support this vision, Intel is now building capabilities into a broad
array of devices including Ultrabooks and all-in-one computers.
Otellini demonstrated several new capabilities that will be available
on Acer, Lenovo, and Toshiba systems later this holiday season.


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