Is Blackberry going Android for their next smartphone?

by June 12, 2015 0 comments

Blackberry smartphones are known for their appealing hardware and security features, however their application ecosystem is what makes them lack behind the competition.  Their BB10 OS can run a variety of Android applications via emulation but the experience is not as good as an Android devices. That’s why Android has the largest market share in the global smartphone market.

Having said that, report from Reuters claims that BlackBerry is considering releasing a phone based on Google’s operating system rather than its own. Reuters cites four sources briefed on the situation, noting that although the move would help BlackBerry refocus its efforts on business management and security software for multiple mobile operating systems – namely Android, of course. The device would assuredly come with the BlackBerry Enterprise Service 12 software and showcase its capabilities.

The report claims that BlackBerry may use its odd slider phone – teased this spring, but kept under wraps since – as the first test device for its Android transition. And the move will reportedly be made within the next two months.

BackBerry’s recent smartphones- Blackberry Passport and Classic have been well received  by the consumers because of their solid hardware but the poor application ecosystem, even with the Android support through Amazon Store is a sure setback. Besides this the Canadian giant has recently launched Blackberry Leap, which targets start-ups and young professionals who look for security and productivity from a mobile device.

We believe that Google’s Android can bring a definite change to the company’s sales figure and consumers will definitely consider a smartphone with BB’s hardware and Google’s software support.

 

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