Kaspersky Lab launches Kaspersky PURE 3.0

Kaspersky Lab unveiled the latest version of its premium product for consumer PC protection that offers everything user's need in a computer security suite, including online banking security, password management, and online backup. Kaspersky Pure 3.0 was launched by Sachin Tendulkar, Brand Ambassador, Kaspersky Lab, Mr. Jagannath Patnaik, Director - Channel Sales - Kaspersky Lab - South Asia and Mr. Ravi Lakshman K, CEO, Sakri IT Solutions, National Distributor - Retail in presence of the channel partners.

The special edition of Kaspersky Pure 3.0 which comes with the split key option in 3 user and 5 users pack which means 3 user and 5 user packs will have 3 and 5 different CD and 3 and 5 different activation codes respectively. The Kaspersky Pure 3.0 Special edition pack is especially designed keeping in mind the requirement of the channel partners. With this option channel partner will be able to cater to the requirement of the home users who usually have more than two or three computers or laptops. Channel partner can sell 3 users or 5 user key separately and use them in the customer machines as and when required. Kaspersky Pure 3.0 special edition pack is placed at a very aggressive price point but at the same time it ensures that the channel a partner earns assured margin and maximize their profits.

During the launch of Kaspersky Pure 3.0 special edition, Kaspersky team also announced the introductory offer on Kaspersky Pure 3.0 for the end users. Kaspersky Pure 3.0 will come with the introductory offer for the end users in which any customer buying and activating Kaspersky Pure 3.0 before 31st August 2013 will get an extra validity of 4 months absolutely free. The offer would be valid only on the purchase of the physical box packs of Kaspersky Pure 3.0 from the retail outlets.

Kaspersky team is confident that the split key option and introductory offer will help channel partners in the aggressive promotions of Kaspersky Pure 3.0.

Apart from the above mentioned benefits to the channel partners as well as end users Kaspersky PURE 3.0 also offers maximum protection for users to secure their online activities and digital assets across their home network of PCs.

Total Security That Delivers the Ultimate PC Protection

With 77% of computer users regularly shopping online, according to a study conducted by 0+K Research in 2012, it's easy to imagine how many transactions occur daily, and how many credit card numbers are at the fingertips of cybercriminals. 70% of phishing emails trick victims into visiting malicious, cleverly-forged websites for the sole purpose of stealing their bank credentials according to the average value received from Kaspersky Security Networkduring2012. In addition, according to the same data,more than 5,000 websites are compromised daily, including popular banking and shopping websites. Kaspersky PURE 3.0 is equipped with a unique and efficient array of technologies to protect its users from any form of cyberattack.

Many people keep their important physical documents, cash, and family memories in fireproof safes in their homes, but what about the information stored on their computers? Users accumulatesimilar precious digital assets on their computers over the years - like photos, music, andlegalor financial documents.It makes sense to give your digital identity and assets as much protection as possible while browsing online, and to keep backup copies stored for peace of mind. Kaspersky PURE 3.0 acts as a vault, a life-boat,and personal security guard for all things stored and exchanged on users' PCs.

Here are some of the innovative protection technologies found in the new Kaspersky PURE 3.0:

Safe Money

Cybercriminals are after one thing in the end: money. The Internet gives these modern con-artists new ways to steal, so Kaspersky PURE 3.0 includes new ways to stay protected. Using new Safe Money technology, Kaspersky PURE 3.0 verifies that all websites requiring banking, payment, or shopping information are genuine, so users aren't tricked into entering personal information onto a fake website. By using security certificates and checking website reputation, Safe Money verifies the sites' authenticity,and then automatically launches a secure web browser to offer extra protection from online malware. For even more protection, Safe Money also includes anew Secure Keyboard feature,which ensures login information isn't recorded by keylogging software.Secure Keyboard mode will activate automatically when someone opens a bank or payment website or inserts a password on any web page.No other security softwareoffers the same level of protection for their users' money as Kaspersky Lab, which was awarded MRG Effitas's Seal of Approval for its airtight financial data securityat the end of 2012.

Online Password Manager

Passwords are a vital way to control the information that makes up a person's identity, making it crucial to ensure the strength and complexity of their passwords. On average, Internet users have at least five password-protected accounts that use various combinations of characters and symbols to securely login. Multiple passwords are often difficult to remember and keep organized. Kaspersky Lab's online password vault allows users to store all their login information in a single, secure vault, that can be synced across multiple PCs, instead of carrying a list of passwords on a piece of paper, or using the same details for every login. If users are looking to create the most secure passwords they can, the KasperskyPassword Manager will generate an incredibly sophisticated password so they don't have to, and further save it to the cloud, so memorizing it won't be necessary.

Online Backup

With so many critical documents, photos and information stored on users' computers, it's important to plan for physical loss, damage or theft of PCs. Kaspersky PURE 3.0 now offers an integrated online backup feature, allowing users to automatically backup their files online via preliminarily created account on Dropbox service. Once the files have been backed up, users will be able to access the files from any computer with an Internet connection.

Automatic Exploit Prevention

Many ofthe software programs we use daily can be easily exploited and turned into an effective entry point for cybercriminals.These common programs, such as Adobe Acrobat, Java, and more, may contain vulnerabilities that have not been fixed by the software creator, or by users who absentmindedly click "ignore" when prompted to install software updates.If these vulnerabilities are left unpatched, cybercriminals can use these holes to gain access to their computer. Kaspersky Lab's new Automatic Exploit Prevention technology anticipates and blocks these types of attacks by watching over the programs installed on the PC and monitoring them for abnormal behavior. If the program tries to perform unusual or unauthorized activities, this technology blocks the potentially maliciousaction.

Parental Controls

Parents aren't always aware of what children are doing while they're on the computer, which can be worrisome. With Kaspersky PURE's parental controls, users will know their children are completely protected with Kaspersky Lab's premier security features and filters. Parents can block access to inappropriate websites, set Internet usage time limits, and prevent valuable information from being shared via Facebook and Twitter, such as addresses or credit card numbers. If a child has his/her own computer, parents can manage and monitor all these Parental Control settings from their own computer via the central management tool.

To round out the features included in Kaspersky PURE 3.0, users are able to conveniently manage the security of multiple PCs from one, central computer. Use the PC clean-up tools to keep all of the systems linked to PURE running smoothly, or run virus scans, updates and backups all from one computer.

A Legacy of Award-Winning Protection from Modern Cybercriminals

Kaspersky PURE 3.0 is built on the award-winning foundation of Kaspersky Lab's premium security technology, which has been praised time and again by a variety of industry experts. Products from Kaspersky Lab's line of home-user protection participated in more than 50 independent tests in 2012, and achieved a first-place in half of these evaluations. More information on the award results can be found here.

In fact, after winning the prestigious "Product of the Year" award from independent test organization AV-Comparatives in 2011, Kaspersky Lab again posted the highest score for the second consecutive year. In addition, Dennis Labs, an independent testing facility dedicated to recreating real-world malware situations, tested eight products from leading security companies. Of a possible 300 points, Kaspersky Internet Security 2012 scored a near-perfect 298 to claim first place and earned Dennis Lab's AAA rating, the highest ranking the company gives, and the title of "Best Home Anti-Virus Protection."The current version, Kaspersky Internet Security 2013, the foundation of PURE 3.0's security software, offers even better detection of all types of malicious programs, including the most complex samples.

Speaking on the occasion Mr. Jagannath Patnaik said "We always strive hard to come out with the innovative security solutions that are beneficial not only to the end users but also to our channel partners. With the Pure 3.0 special edition split key option we have ensured that we give our partners additional flexibility to cater to the requirement of their end users, competitive edge by offering them feature rich solution at aggressive pricing and earn handsome margins. For the end user, we have power packed Kaspersky Pure 3.0 with innovative features and introductory offer to secure their digital assets online and offline thus addressing the requirement of the both the segments"

Pricing and Availability (End users)

Kaspersky PURE 3.0 is available for purchase now on Kaspersky Lab's online store, Sakri website www.sakri.in. It will be also available in IT retail outlets and major large format retail outlets like Reliance Digital, Staples and Wal-Mart in India from 19th April 2013. Kaspersky PURE 3.0 is available in 1, 3 and 5 user pack. Current Kaspersky PURE and Kaspersky PURE 2.0 customers may upgrade free of charge to Kaspersky PURE 3.0 for the remainder of their existing license period.