Laptop Usage & Preferences: What the Gen Y Does & Wants!
Discover the huge gap between youth's first and second purchase. The more you know about laptop PC, the more durability becomes important
The survey was conducted amongst college students between the ages of 18-27 years, who were primarily in their second year of graduation. These students were from engineering, economics, law and other colleges, of which about 50% were using their first laptop while the rest were seasoned users i.e. they had 'graduated' to their second machine, and in a few cases their third or more.
The survey bears a national character owing to the fact that about 800 students were approached across top ranked college and universities in seven major cities across the country -Ahmedabad, Bangalore, Delhi, Kolkata, Lucknow, Mumbai & Pune.
The study provided some startling revelations and belied some prevalent notions.
Love at First Sight Doesn't Mean Lasting Relationship!
Actually, choosing a PC is like a romance but love at first sight does not always lead to lasting relationship. Sounds familiar, isn't it? Around 30% of the respondents regretted their first purchase while the regret factor came down to 11% for second purchase and beyond.
3 Hours and 40 Minutes Spent on Laptop per Day
That's right-3 hours and 40 minutes is the average time spent by students on their laptops per day, as per the survey's findings. Whether they were juggling with their exams or writing reports, this was the average time that they spent per day. Students studying science spent the maximum time on their laptops-an average 4 hours and 12 minutes per day, while those in the Arts stream (Economics and Legal studies) spent 3 hours and 29 minutes on an average.
Further, about a third (31%) of the respondents, spent a fairly long time of 5-6 hours every day on an average. Interestingly, East India registered the highest daily usage (36% of them from the region use their laptops for more than 6 hours every day) followed by West, North & South.
Young, driven and passionate, our youth is out there to change the world. To bring this change they need the right tools and what can be better than a range of power packed laptops for this mobile generation.
Guess Who Made the World's First Commercial Mass-Market Laptop?-TOSHIBA!
A little more than three fourths of the survey respondents did not know that Toshiba was the brand that introduced the first commercial consumer-grade, mass-market laptops. They were in fact, surprised to learn that it was Toshiba.
Later, Toshiba also introduced the world's first sub-notebook PC with color TFTs in 1993 and then Lithium Ion batteries in 1997. The DVD drive we have all come so accustomed with was also introduced by Toshiba along with three other players.
To be a good PC maker, there is always a history,experience and knowledge behind. Toshiba knows well above what Laptop PC users really want. From this point, customers can expect a strong and innovative partner in Toshiba.
Toshiba laptops support the cause of all ambitious hardworking India students with stable operations (no overheating despite multiple hours of use). When asked about their laptop breakdown experiences, students using Toshiba laptops were the ones that were significantly less troubled.
To know more about Toshiba products, log on to http://www.toshiba-india.com/laptop/
-ADVT