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Lenovo rolls out SMB Strategy in India

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PCQ Bureau
New Update

New Delhi, India: Lenovo announced the launch of ThinkPad Edge Series href="http://pcquest.ciol.com/content/topstories/2009/109090305.asp">laptops

for the Small and Medium Business (SMB) segment in India's PC

market. It also declared its go-to-market strategy for the SMB

segment in India, focusing on Value Added Resellers (VAR), System

Integrators (SI) and Retail, covering 150 cities initially.

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It

also announced another product, the “ThinkPad X100e”, identifying

an opportunity in a whole new category of entry-level, ultraportable

laptops designed for business users. Together, Lenovo's new

ThinkPad products signify the company's intent to offer

exceptionally engineered PCs and herald the new decade on a positive

note for business users.

“After

fortifying our leadership position in the large enterprise PC segment

and building our presence in the consumer PC segment, we are now

expanding the scope of growth in our India business with our renewed

strategy for the important SMB segment”, said Amar Babu, Managing

Director, Lenovo India. “The ThinkPad brand gives us the leverage

to reach out to the premium SMB customers. Now, with the new ThinkPad

Edge Series and the ThinkPad X100e, we are targeting the mainstream

segment in SMB as well”, he added.

The

SMB segment offers one of the most significant opportunities in

India's PC market. According to IDC, the SMB PC spending in India

was estimated to be Rs. 5,275 crore in 2009 and is expected to touch

Rs. 5,515 crore in 2010. As per IDC, PC spends accounted for 30.74

per cent of the total spends on IT by SMBs in India in 2009, with

total SMB IT spending estimated to be Rs. 17,160 crore. An SMB

enterprise here is defined as an organization that employs between 1

to 499 workers.

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