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Marissa Mayer Appointed as Yahoo's New CEO

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PCQ Bureau
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Yahoo have swooped in on former Google executive Marissa Mayer to

lead Yahoo back to be among the elite of technology companies.

Despite having a global audience of 700 million monthly users,

Yahoo

has been unable to bring in more ad-revenue and grow its business.



Although the company has cycled through 5 CEOs in the last 6 years

itself, Yahoo believes it has found the ideal candidate in Ms

Mayer,

who was the first female engineer to be employed by Google.



The company will hope she will be able to lead Yahoo back to the

heights it peaked in the 90's, when it was one of the first search

engines available on the web. However, with the rise and Google

and

Facebook in the online advertising market, Yahoo has seen ceded a

great deal of the market to them.

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Mayer has said in an interview that she plans to “deliver

great

end-user experiences” and give the user “something valuable and

delightful”. Mayer was one of the pioneers of the now ubiquitous

Google search engine, and is also responsible for the simple

aesthetic feel of the Google home page.



It will be interesting to see if she brings the attention back to

the

search engine in Yahoo, or focus on more of the web portal aspect

of

the website. In August of 2010, Yahoo implemented a deal with

Microsoft that let Microsoft's Bing search engine to power their

search engine. Hence, any search results you view through the

Yahoo

website will be the same results you find through Bing.



Yahoo fell further in the search engine rankings in December 2011,

after Bing took over as the second most popular search engine in

the

US. This is definitely not good news for a company which is

regarded

as one of the pioneers of the Internet era, and still has a

worldwide

user base. Many critics have put Yahoo's downward spiral due to

the

fact that they have not been competitive enough to keep up with

Google's behemoth search engine, and not innovated a way to break

into the social networking scene, which is being dominated by

Facebook.






In April, Yahoo laid off about 14% of its employees
in a bid to save around $375 million dollars for the company.

Yahoo

will be hoping Ms Mayer will provide them with a renewed and

energetic vision for the company, that can guide them out of rocky

waters and back amongst the biggies of the technology industry.

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