by May 23, 2014 0 comments

Micromax announced the launch of world’s first phone with 21 language support – the Micromax Unite 2.

Powered by a 1.3GHz quad core processor, the Micromax Unite 2 is the first phone from the company running on the latest Android KitKat 4.4.2, which can be easily upgraded through FOTA, offering users a number of features including voice search, Google Drive, Hangouts for video calls, smart contact prioritisation etc. promising faster multitasking. The phone will be available in 4 bright colors – grey, white, red and green to break the monotony from the boring black and blues.

Commenting on the launch, Mr. Shubhodip Pal, CMO, Micromax said, “India is a diverse country and language at times can act as a barrier for people to seamlessly communicate on their phones. Therefore, we firmly believe that support for local languages on phones will perhaps be the next big driver for day to day phone transactions, internet usage and online content consumption in India given that most of the population does not use English as their primary language.” He further added, “With the launch of the Micromax Unite 2, our aim is to enable local customization to serve the unique needs of Indian consumers across multiple markets. We aim to create a powerful medium for our consumers to interact, engage, entertain and connect in their preferred language to remove any barrier for technology adoption for the masses in the country.”

The Micromax Unite 2 comes with a 4.7-inch Bright Graph IPS display with a resolution of 800×480. Packed with a 2000 mAh battery, the phone ensures a strong battery backup. Equipped with a 5.0MP rear camera with flash to further enhance the superiority of the memorable moments, it also features a 2.0MP front camera to facilitate video chatting with friends and family. The camera also offers a number of features like beauty mode, live photo mode and panorama, letting users experiment with their photography skills.

21 languages on the Micromax Unite 2
English, Hindi, Gujarati, Punjabi, Malayalam, Tamil, Telugu, Kannada, Odia, Bengali, Assamese, Marathi, Nepali, Bodo, Dogri, Konkani, Kashmiri, Maithili, Manipuri, Sanskrit, Sindhi

Users can chose from a multitude of applications pre-loaded on the phone – MAd, a unique application which lets users watch ads, earn points & get money added to their phone balance; Getit, a simple intuitive guide to search for destinations such as hotels, ATMs, Movie theaters; Kingsoft Office, a tool that can help users to create and edit documents on the go; Opera Mini Browser for fast browsing with maximum data savings; Hike, an Indian instant messaging service; M!Games to play high quality games online; pre-loaded games like Marble, Burn the Rope, Toystory Smash it; M!live to download unlimited latest Bollywood, Regional videos, music, wallpapers, mobile games and applications; Reverie phonebook and Reverie smartpad to save contacts, type, text in the preferred language.

With an expandable memory of 32GB and GPS enabled, the phone supports Bluetooth v4.0 and WiFi, ensuring full time connectivity for the social media buffs.

Priced at a MOP of Rs. 6,999/-, the Micromax Unite 2 will be available across all leading retail outlets in India from May 22, 2014.

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