Microsoft Power BI wins the trust of most enterprises

Microsoft currently dominates the market, but it is likely to face stiff competition in the near future.

The Business Intelligence (BI) and Business Analytics (BA) market in India has been experiencing significant growth in recent years. With the increasing amount of data generated by businesses, the need for effective BI and BA solutions has become more critical than ever before.

The image says AI but its BI

According to a report by ResearchAndMarkets, the BI and BA market in India is expected to grow from US$2.4 billion in 2020 to US$6.8 billion by 2025, at a CAGR of 22.8% during the forecast period.

In our BI/BA solution survey, Microsoft Power BI emerged as the clear winner with a score of 98%. The first runner-up was Oracle Analytics Cloud with a score of 79%, followed by SAS virtual Analytics in second place with 60%. Tableau and Apache Spark came next, scoring 52% and 42%, respectively.

Apart from brand name and quality of product, after-sales service is more crucial than initial price when selecting an AI Solutions Provider.

When we surveyed users for spontaneous brand recall for BI/BA, Microsoft Power BI scored the highest at 99%. Oracle Analytics Cloud came in second with 95%, followed by SAS Virtual Analytics with 86%, Tableau with 82%, and Apache Spark with 66%.

Currently, Microsoft Power BI is the most widelyused BI/BA solution among enterprises, with 57% of respondents using it. Oracle Analytics Cloud follows with 19%, while SAS Virtual Analytics, Tableau, and Apache Spark trail with 8%, 5%, and 3% respectively. This suggests that respondents are aware of all the brands, but that Microsoft Power BI is the most trusted and utilized.

Currently, Microsoft Power BI is the most widely used analytics tool. However, competition in the market is expected to intensify in future. According to a survey on future preferences, Microsoft Power BI continues to be dominant with 89% market share but faces tough competition from Oracle Analytics Cloud which secured second place with an impressive score of 87%. The third and fourth places were taken by SAS virtual Analytics (70%) and Tableau (57%), respectively, while Apache Spark followed closely behind at 47%.

Microsoft Power BI has attracted users with its renowned brand name, high-quality solutions, and reliable after-sales support/service. Respondents chose Oracle Analytics Cloud for its esteemed brand name and trusted after-sales support/service. SAS Virtual Analytics has become a popular choice for its well-known brand name and competitive pricing. Tableau has gained attention due to its superior products, and Apache Spark has been praised for its dependable after-sales support/service.

By Satya Sunder Mohanty, CyberMedia Research & Ashok Pandey, PCQUEST