Mindtree Partners with Conversable to Transform Customer Conversations

by September 8, 2016 0 comments
parature.com

Mindtree and Conversable today announced a partnership that will enable brands to deliver improved customer service and open better paths to ecommerce by creating on-demand customer conversations via automated chat bot technology. Through the use of enterprise chat bots, customers receive a faster response from brands and more relevant, contextual conversations. Rather than finding and downloading apps and searching on websites, consumers can simply message their request to a company or organization, fostering quick resolution with no wait times or calls into a call center.

The partnership combines Mindtree’s industry-leading digital transformation consulting services and data integration capabilities with Conversable’s groundbreaking chat bot enterprise platform.

The Conversable SaaS-based platform re-imagines user experiences and brand engagement through messaging. Conversable is also the first social enterprise solution to create intelligent, on-demand customer response flows using chat bot technology. The intuitive interface allows fast deployment of conversational experiences through the messaging platforms and voice applications that are relevant to a brand’s customers. This includes Facebook, Twitter, SMS, Amazon Echo, Slack, Kik, and more.

Many enterprise chat bot solutions can be unresponsive or lead to erroneous interactions. In an effort to solve these challenges, Conversable will leverage Mindtree’s in-depth digital knowledge and domain expertise to standardize backend systems integration. Through Mindtree’s development and implementation of cost-effective application programming interface (API) strategies, the partnership reduces the friction of adding ecommerce functionalities to existing systems and enable more intelligent messaging.

“Companies seeking a competitive edge in today’s era of conversational commerce must implement modern communication technologies that deliver brand-defining, transparent customer experiences,” said Paul Gottsegen, Chief Marketing and Strategy officer at Mindtree. “Conversable is at the forefront of this revolution to transform the way Global 2000 brands interact with their customers.”

“Without an integrated back-end, enterprise chat bots are just basic bots which won’t meet customers’ expectations or drive meaningful business impact to a brand. Mindtree and Conversable align perfectly on this point of view, which makes this great partnership,” said Ben Lamm, Co-Founder and Chief Executive Officer at Conversable. “Together, we will empower brands to reach their full potential and better understand their customers through conversational engagement.”

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