As technology continues to disrupt every industry, it’s crucial that brands and advertisers now begin the planning. Considering a properly integrated user experience and engagement across devices as well as within different platforms mobile application tops the list.
Every business today has come to peace with how important it is for them to target the advertisers. While the CEOs give clear briefs to Brand Managers that their advertising forces must be directed towards the youth; these managers have close to no clue as to which platforms to go to! As much as digital/ social marketing has picked up, it is extremely cluttered with brands from across the globe being present there!
In such a scenario, answering the woes of these brand managers, few startups have emerged which are inevitably present in every millennial’s smartphone. These startups have emerged as a go-to-platforms if brands want to focus on millennial marketing.
Various market researches and studies estimate worldwide spending on digital advertisements to cross $300 billion by the end of this decade. This means that digital advertising will account for nearly 50% of the highly-lucrative global ad market. But with so many ad dollars being pumped onto digital marketing, new-age advertisers have grown more and more vocal about the need for better measurability and tracking of digital ads.
In-app advertising: A more transparent, measurable medium for ad publishers
The app ecosystem identifies users through ad IDs, which is a more reliable and efficient way of identifying a potential consumer. Consumer behavior and interaction with the advertisement is captured for analysis to give brands both micro and macro level overviews of how well their ads have been performing with their target audiences. This allows them to tailor their ad campaigns to suit the preferences and requirements of their prospective customers, giving a big boost to user conversion and returns on investment (RoI). There are different app players who are providing efficient advertising for advertisers:
Pokkt : POKKT VIDEO ADS is the leading smart phone advertising platform in India & South East Asia. With offices in six countries (India, Indonesia, Thailand, Philippines, Vietnam & Singapore), POKKT is today the biggest Ad Platform for App publishers and developers to monetise through Brand Ads and for Brand Advertisers to advertise on Gaming Aps. POKKT is integrated with leading games and App developers that get traffic from India & SEA (be it Global or local Apps). POKKT has built a proprietary technology platform with a robust backend, easy-to-integrate SDKS, Data and analytics tools and a lot of proprietary tools for Advertisers and Publishers. POKKT is a Singapore incorporated Company with a team of 70 people in six countries. POKKT has raised funds from leading global investors such as JAFCO Asia, SingTel Innov8 and Jungle Ventures
Inshorts – If you are always on-the-go and yet are looking for ways to get up close and personal with the enticing matches, your search ends at InShorts. In 60 words or less, InShorts lets you know all about the match – the records that were broken, the laughter that ensued and other interesting snippets that you may otherwise miss in tracking only the score updates. And just when you thought it cannot get any better, the no-nonsense app works perfectly well even with low speed data connections. Even your 2G phone is going to love InShorts!
Rooter – A startup/app/company that was founded by a Marketing Head of Rado who himself is a great player of sports like Football, Cricket, Squash. With the sole idea of speaking to people who know about the sport and play together after work brought Piyush to start the company leaving aside his routine 9 to 5 job. Once what used to be a passion in sports has now become a business for him. An app made in India for the sports fanatics across the World. It is 1st ever platform which engages fans during live sports and also help them connect with fans in their vicinity! A huge market growing around sports where companies are spending millons of dollars on sports. The main aim of advertisers is to pull sports fan towards their brands.