December 30, 2013 0 comments

Karbonn, mobile looks towards the upcoming 2014 with huge aspirations. The upcoming year which would be very strategically important for the Indian mobile market, will be the one where Karbonn will take the next leap with an aim of reaching out to a greater consumer-base of the country, riding on the top technology trends that will change the face of smart device industry in India.

 

Announcing the top technology trends as the focus areas of Karbonn, Shashin Devsare, Executive Director, Karbonn said, “It will be the perfect blend of technology and consumer orientation that will take us to the next leap of our mission of massifying smart devices in India. The net positive estimates for the Indian mobile market is encouraging Karbonn to focus heavily on the Indian mobile market with its retinue of customer-centric products & services, and by a more streamlined and consumer-oriented Karbonn ‘Smart’ mobile eco-system. The year 2014 is ready to witness the greatest of smart device tech trends and will ensure the evolution and growth of a great Mobile Ecosystem in 2014.”

With the surge of the new tech trends, Karbonn is looking towards 2014 as the Year full of opportunities to touch new benchmarks and to create new horizons for the Smartphone sector of India.

 

App Ecosystem:

 

2013: The year witnessed an upsurge in generic applications ranging from Gaming, Basic Entertainment, utilities & content consumption apps.

2014: 2014 is all set to experience a new evolution of the app Ecosystem with specific/targeted solutions.

From movie rental/purchase, e-books download, Live TV, apps with Improved location targeting and supporting personalization will create new vistas of smart device communication.

Apps for specific needs will transform the phone into self styled boutique catering to every sector of the society and enhancing everyday life.

 

Smartphone as an identification module:

2013: The Finger printing sensor is introduced on one smartphone but has paved the way for the technology to mushroom

2014: Smart devices equipped with new hi-tech Smart Sensors and cameras to enable finger printing and smart eye tracking will enable our body to become the new identity/password for transactions, check-ins, smart inputs etc.

Better Wi-Fi and Bluetooth connectivity:

2013: Existing technology penetration v.i.z Wi-Fi 802.11b/g/n protocols & Bluetooth Classic

2014: Wi-Fi 802.11ac to be the New Norm with better connectivity even in thin network environment and lower power consumption. Bluetooth Smart Ready, or generation 4.0 will be available with same 100-metre range and speed (26Mbps) as Bluetooth 3.0 but with higher energy efficiency.

Internet Usage:

2013: 130 mn mobile internet users. Total 210 mn internet users (IAMAI – IMRB International study)

2014: Mobile internet users in the country will Grow to 200mn creating a huge demand for new and affordable communication solutions.

2014 to touch 250+ mn Internet users (expected)

Processing capabilities:

2013: An explosion of Dual Cores & Quad cores with processing speeds ranging from 1.5GHz to 2.2GHz

2014: Octa-cores and optimized processors with 64 bit architecture will offer better multitasking capability and high energy efficiency.

Miniaturization of chips leads to faster and better technology which could be used effectively for high end processes bridging the deficit between personal computers and phones.

Clock speeds up to 2.5GHz-3GHz

Camera:

2013: 8 MP cameras become common.

2014: Camera being the key aspiration factor will witness large sensor size and greater than 16 MP image resolutions with optical image stabilization technology.

Better software optimization with lower shutter lag and better HDR modes will redefine the camera experience.

Wearable & Flexible Technology:

2013: Wrist wearable technology- working as a pair with a smart device for full functionality.

2014: Advent of devices with complete smart device delivery and the ability to integrate with human lifestyles will be one important aspect of the mobility evolution.

Screens:

2013: 2013 saw a lot of changes in screens and has become one of the key preferences for opting smart devices. HD, FHD(1,920×1,080 resolution) with up to 400ppi and introduction of Passive 3D has transformed the smartphone screens.

2014: 2014 to experience Ultra HD(3,840X2,160 resolution) and WQHD (2,560×1,440 resolution) with ppi’s of 500 and more.

Active 3D Technology will be the next buzz.

Operating System:

2013: With over 90% market share in India, Android has become the most dominant player in the OS market.

2014: New Operating Systems based on Open Source model will emerge strongly.

Existing Operating System- updates will support multitasking with ease, seamless integration with multiple devices for entertainment & productivity.

Carrier technology:

2013: Handsets with Multi-Band and Dual SIM technology with 3G+2G capabilities gained the smartphone user’s attention.

2014: Handsets with multi-mode, multi-band LTE trans receivers supporting 4G, 3G and 2G technologies to enhance the user experience

 

 

 

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