Myles Rolls Out Self-drive Car Service with Odd-Even in Mind

NEW DELHI, INDIA: Indian self-drive car sharing and rental service startup Myles has announced its go-to-market strategy which is in sync with the Delhi Government’s ‘odd-even rule’ targeted to ease out traffic congestion on the city’s streets as well as lower the noxious pollution levels.

The “odd-even” pilot scheme was hugely successful in reducing road congestion and fuel usage and had made significant impact on public awareness. Self-drive cars are exempted from the odd-even scheme and thus it will play an instrumental role in decongesting the city. Moreover, car sharing service will dramatically bring down the number of cars plying on the roads, address the parking menace and effectively improve the overall air and traffic conditions.

Speaking on the plan, Sakshi Vij, Founder & CEO, Myles, commented, “We are conscious of the growing concern of traffic congestion and pollution owing to vehicular traffic in the city and are committed to build a socially responsible ecosystem to play our part in addressing the problem. We believe in the benefit of Car Sharing/Self-drive services as they lead to decongestion of cities.”

Myles presently covers 100+ locations in Delhi-NCR and has announced various initiatives including heavy discounts on its rental services once the odd-even rule was rolled out on the 15^th of April, including, cars starting at Rs 100 rent/ day, home delivery charges slashed by 50 per cent, induction of electric and hybrid environment friendly cars in Myles fleet.