All you need to do is just Google!

by July 31, 2017 0 comments

#Get Fashion trends on tips

Company: Pipabella.com

Location: Mumbai

Company Profile
Pipabella.com is an online fashion jewelry store that aims to position jewelry as a fashion accessory that makes a statement.
Digital Working
Pipabella.com started its customer acquisition journey through organic search, and, in 2015 moved to paid channels such as Search, YouTube Ads, AdWords, Google Display Network and other social media ad formats.
With Google AdWords
“For Google AdWords particularly, we decided to take an approach towards more niche categories in jewelry, such as charm bracelets and personalized jewellery, rather than the generic ones.” said Shuchi Pandya, co-founder of Pipabella.com.

Growth in Business
Using digital tools, Pipabella.com has seen an increase in sales by more than 200% over the last 12 months. The cost of acquisition for the business has dropped by 45% and customer base has increased by 60%.

#The power of pen

Company: Pen Pundit

Location: Chandigarh

The 360-degree editorial company
Pen Pundit Media Services is a company that works with over 15 writers, graphic designers and subject matter experts to cater to the ever-expanding need for well-curated and well-written online content.
The initiatives
When the company started its operations in 2006 from a small town in Himachal Pradesh, the challenge was to reach out to potential clients based in other cities and states.
Very early, the team realized the value of having a strong digital presence. Within the first two years of their operations, they launched a website and started advertising on Google Search.

Digital Success
Pen Pundit has acquired many big clients in India as well as in the US, and seen an 80% increase in their profits. They have also witnessed 100% growth in sales since the time the business started leveraging digital advertising.
Today, 90% of Pen Pundit’s marketing strategy is inclined towards digital media, and the business aims at expanding its geographical reach using digital as the core medium.

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