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Network Infrastructure Management

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PCQ Bureau
New Update

One small surprise in this segment is a new entry to the club-Avaya. And

another well-known brand, CA Unicenter, has not been able to make it to the

club. Overall, the brand persuasion levels remain the same as last year, meaning

top of mind recall is very high, but all or more of it doesn't really translate

into conversion. The brand pull situation however, is a little better, with all

key players gaining. Brand loyalties however, have considerably improved over

last year.

HP OpenView is the most future ready brand, and also the most persuasive.

It's number two in brand pull, and enjoys the highest brand loyalty amongst its

existing users. IBM follows close on its heels with a future readiness index of

90%. It's the third most persuasive brand and holds the same rank for brand pull

as well. IBM needs to watch its brand loyalty figures, which is at only 47%. The

good thing is that 44% of its existing customers aren't too sure of which brand

to shift to. Microsoft enjoys a score of 43% on the future readiness index. It's

the second most persuasive brand, but needs to work on its brand pull. While

it's not losing pull, its gain is lower than others. Brand loyalty of SMS Server

customers is pretty high at 63%, with only 15% likely shift out. Avaya has a

future readiness index of 40%, pretty close to SMS Server. It has the strongest

brand pull, but is weak on persuasion. It needs improvement in brand loyalty,

which is the lowest of the lot.

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