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Adobe DPS makes content delivery and app creation much easier than ever

Now apps creating and deliver contents to phones and tablet are easier than ever with Adobe DPS

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Swaraj Sourabh
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ADOBE

Adobe today announced the general availability of Adobe Digital Publishing Solution (DPS). This is the next generation Digital Publishing Suite, which is pioneering new ways for brands to deliver high-impact content to mobile apps. Using DPS, corporations, universities and media companies can easily repurpose existing content, empowering marketers and designers to create immersive apps, without writing code. These apps can be targeted at internal audiences or made available, through popular app stores, for the general public.

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New Features Created for Marketers and Designers

Continuous Publishing - With capabilities to push fresh content live, readers now have more reasons to return frequently to DPS apps for fresh content and updates. DPS, as part of AEM Apps, offers brands seamless control over content. The solution integrates with other content management systems, such as Drupal and Wordpress, and HTML design tools from Adobe and others, all while still supporting InDesign CC based workflows.

Engaging Experiences - Apps created with Adobe DPS deliver high-impact content to audiences in a uniquely intuitive way. With the new collections feature, content is now grouped together and delivered to smartphones and tablets on iOS, Android and Windows. DPS also offers all of the app services needed to acquire and retain audiences, including push notifications; in-app messaging; intuitive search and content discovery; and social network integration.

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Measuring and Delivering ROI - Access built-in analytics, powered by Adobe Analytics Essentials for Publications, part of Adobe Marketing Cloud, which capture online and offline data and deliver retention analysis, acquisition tracking, funnel conversion and more. Adobe DPS also supports a variety of payment options for apps, such as single purchases, subscriptions and all-access models for publishers and enterprises who want to monetize content.

Built for Business - Adobe DPS now provides a new accounts control system that has been elevated to the enterprise level, enabling organizers to assign permissions to each person involved in the app creation process, including both employees and outside agencies.

Adobe Digital Publishing Solution is available from today onwards, and can be purchased standalone, as an add-on component for Creative Cloud enterprise or as part of Adobe Experience Manager Apps. Pricing is available upon request. Existing Adobe Digital Publishing Suite customers will get access to Adobe Digital Publishing Solution as part of their current license agreements.

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