by August 21, 2013 0 comments

Riding on the success of Chennai Express, in response to the love and affection shown by his fans worldwide Shah Rukh Khan today announced a groundbreaking global integration with Twitter India and ZipDial in which everyone living in India can follow and engage with him on Twitter via SMS. 

Effective immediately, anyone with a mobile phone in India can follow @iamsrk on Twitter by dialing (or giving a missed call) at 09015500555. The experience works for 100% of mobile users in India on any phone, any operator network and is completely free, irrespective of whether they have a Twitter account or data-enabled phone.

Commenting on the integration, Shah Rukh Khan said, “I have always believed in the power of technology and use it in various ways to further my connection with my audience. In recent years, Twitter has been a magical place for me to engage with my fans. I hope all my fans in India will avail this new service to connect with me. I thank ZipDial and Twitter India for helping me inaugurate this innovation and help bring together my entire national audience who don’t access Twitter. Very soon I hope to also expand this to multiple countries, languages and platforms.”

Said Twitter’s India Market Director Rishi Jaitly, “Twitter is the world’s leading real-time information network where hundreds of millions of people follow the people and organizations that interest them. In India, Twitter among other things brings our users closer to their favourite stars and icons. We are pleased to see Shah Rukh Khan and ZipDial use the Twitter platform in this way.”

Shah Rukh Khan’s latest film, Chennai Express, which has set records at the box office, has also made Twitter history in India as the first film to be listed in the top trends for more than 10 consecutive days with innovative hashtags and multiple campaigns. It has also become the first Indian film in twitter history to trend at worldwide no 1 with two separate hashtags #ChennaiExpress and #ChennaiExpressWeekend. 

Commenting on this integration, Shailja Gupta, Chief Digital Strategist for Shah Rukh Khan says, “Shah Rukh has a worldwide reach running into more than 3 billion which is a tough act to match in comparision to some of the internationally renowned celebrities on twitter. However, due to the demographics and limited number of data enabled phones and the exposure of twitter in India the followings don’t reflect the absolute popularity. With the wide market of feature phones, lot of people in India don’t use twitter and we wanted to reach out to the maximum audience on the platforms they are available on. What better way than to use the SMS technology. We are thrilled to partner with Twitter India and ZipDial to bring digital and mobile together in a historic way.” @Shailja adds, “Our target is to reach 50 million within a year. We have always prioritized digital marketing in a big way and with the support of SRK’s fans and fan clubs all our digital endeavours have paid off very well till date and we hope to continue to do so.”

Commented Valerie Wagoner, ZipDial’s Founder & CEO, “ZipDial is Asia’s leading mobile marketing and analytics platform, especially leveraging the simple and free user experience of ‘missed calls’. The ZipDial-Twitter service provides an unmatched platform on which to expand the reach of mobile content. We are delighted to help make this service available for Shah Rukh Khan and his vast Indian audience.”

This integration has been achieved in association with ZipDial and Twitter India. Twitter was founded on SMS and is presently available across SMS across many Indian operators. 

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