Office PCs

One of the oldest segments in the Users' Choice awards, Office PCs have

witnessed a lot of interesting trends. First there was a fight between assembled

vs branded desktops. Now that is no longer a battle, but there's a battle over

whether the PC will continue to exist at all or would notebooks/netbooks, and

tech like VDI completely marginalize it. For now obviously, the office PC as we

know it isn't going away anywhere. Let's see how things pan out in the future.

This year, six brands managed to get into the prestigious Users' Choice club.

HP/Compaq is a clear winner with Lenovo at a distant second. HCL and Dell are

not far behind Lenovo/IBM. The last 'brand' in the list is Zenith, while the

last spot is occupied by assembled PCs.

HP/Compaq continues to rule the roost across most industry segments we

covered, except BFSI and services. Lenovo/IBM dominated the brand perception in

services segment, while HCL had the highest score in BFSI. Dell didn't dominate

any of the industries, but its perception was relatively stronger in IT/ITeS as

compared to other industry segments. Its brand perception score in education and

services segments was also above average. Looking at a region wise break-up,

HP/Compaq has the highest brand perception score across all regions except East.

Lenovo/IBM has the strongest brand perception there. HP/Compaq is likely to gain

the most from brand shifts, followed by HCL.