OKWU Accelerates its Reach in India through Sigma & YU FLY

OKWU, has launched its latest feature loaded smartphones Sigma and YU FLY this Diwali. Following the magnum success of OKWU Pi & Omicron, the brand is back to provide the tech-savvy generation a new level of mobile with great sound quality, high resolution camera, rich display latest Android and loaded features across platforms. Sigma and YU FLY showcases groundbreaking features that will build a new paradigm for the mobile experience. Smoothly adapting the fast pace and ever demanding lifestyle of the present consumers, the smartphones boast its high-quality and futuristic traits.

Below are the specifications of OKWU Sigma and OKWU YU FLY

OKWU believes in enabling every stage of the population with the latest in mobile industry has to offer. The company is constantly working towards developing and launching smartphones that promise the best experience and are within the reach of the consumers. Its latest device offers the perfect juxtaposition of features to adapt with the heavy duty workload of the user without compromising the design and look of the smartphone.

Mr. Anshuman Atul, CEO and Managing Director, OKWU commented, “One thing, we keep in mind while designing our phones is to work closely on aesthetics and looks. I personally believe, that many a times the form factor is the least talked about aspect of a phone, but is indeed a major selling point. With both the two models i.e Sigma and Yu-Fly, we have taken another step towards the same. Our Research and Design team has worked hard on the processor front. Yu-Fly takes our camera to the next level. While Sigma on one hand is has a great feel while you hold it, Yu-Fly with its over the top features makes our sub 10k category very competitive. We presently look to strengthen our grounds in the sub-12k category and one can expect more models to be launched in coming months.

At the same time, we are also planning to venture into feature phone’s segment. I believe, there is still ample scope in this extremely price sensitive and price driven market. We would launch it under the brand name “VENN” this December. We plan to sell around 2,00,000 feature phones every month since we step into this segment. These devices will be locally assembled. ”

Mr. Abhay Metkar, Chief Business Officer, OKWU said- “In a Journey for last 180 days we have initiated aggressive & positive business decisions by Increasing the Strength of people from reputed organization in the market from 40 sales warriors to 110 sales warriors who are managing current channel partners with strength of 90 in Geography Like Western India, Uttar Pradesh, Bihar & Jharkhand, West Bengal and North-Eastern state of Assam. In Terms of Revenue from 2crs revenue the organization has grown and touched 7cr Revenue and striving to be a 150 crs company exit March 2018.

In Terms of Distribution OKWU Handsets are available in 1200 outlets in above markets and will be increased to 5000 outlets exit march ’18 with Tertiary have increased in 000’ in last 2 months from 00’ Previously. OKWU Is poised to gain market share in every Region we are present in and expand into North India and will have presence in all markets exit 2016 Except Southern India.”

About OKWU

Established in 2016, OKWU is a Mobile Company that believes in engaging their client through a “smart way” of living. The innovative company offers mobile sets and accessories that are internationally competitive in terms of quality and price. 

The premium Mobile brand was started with a seed capital of 1 million dollars, aiming to substantially upgrade the lifestyle of the Indian audience through their range of technologically-advanced smartphones. Headquartered in Noida, the company has invested in a manufacturing plant in Shenzhen, China and will have a functional assembly plant in India by the end of the first operating year.