OPPO, the Selfie Expert& Leader, todayunveiled the OPPO F5, the brand’s firstFHD+ fullscreendisplay model in India, featuring the groundbreaking A.I. Beauty technology – a technology designed to personalize beautificationforsubjects on a selfie image. The A.I. Beauty technology will take selfie photographyto a whole new level of quality. Priced at INR 19,990the F5 (Gold and Black Edition)will go on sale from November 9thand will be available both online and offline.Two other models were also launched at the event, the F5 6GB edition INR 24,990 (Red and Black Edition) and the F5 Youth (Black and Gold Edition) to give OPPO fans and the youth more choices to suit their needs.These twovariants will be available in December.
“Our focus has always been on bringing the best photography and Selfie experience to the Indian consumers. We have been leading the Selfie industry in the Indian market with our Selfie Expert F series for which we have received immense response, especially from the youth. With the launch of F5that offers the first A.I. Beauty technology in India, we are confident of going further ahead in this journey. Thus, the new brand slogan, The Selfie Expert and Leader, truly represents our ambition to continue being theleaders in the market.”said Sky Li, Global VP, OPPO and President of OPPO India.
OPPO also announced a new brand ambassador, youth icon and Bollywood superstar– Sidharth Malhotra in addition to Deepika Padukone. Sidharth and Renowned Photographer – Rohan Shrestha shared their own selfie experience with OPPO F5 during the event.
A.I. Beauty technology and camera
A.I. Beauty technology
OPPO F5 is the first smart phone that brings Artificial Intelligence into selfie feature in India with years R&D. It identifies shapes and facial structures based on a global database. Professional photographers and make-up artists were consulted during the R&D process, resulting in the A.I. technology having the ability to emulate those professional skills that can help selfies look more real and nature.
Global image database of human faces
With more than 200 facial recognition spots that reference the image against a global database of human faces to learn facial features, shapes and structures, F5 can distinguish each person’s face features from skin tone and type, gender, age and more.
After facial recognition, the AI Beauty technology will customize beautify based on one’s features from skin, eyes, lips, to face shape. The feature will also have personalization for specific subjects. For example, enhancements will not be soft or feminine for male subjects. Children or babies will not receive enhancements that make them look like adults.
OPPO F5 comes installed with a 20MP front camera with an ultra-sensitive F2.0 aperture and 1/2.8” sensor. Both features allow the camera to gain more information to produce better images with less noise in low light conditions. The front-camera Portrait mode also applies a Bokeh effect to the background, creating better gradation and making you the focus of the selfie shot, every time.
And for the rear camera, the 16MP rear camera is excellent for all day and night shots. Along with the F1.8 aperture in the back camera also performs brilliantly for brighter and more precise shots in darker settings.
The FirstFHD+ Full-Screen Smartphone withstreamlined design philosophy
6.0- inchFHD+ full-screen display
The F5 will be OPPO’s first 6.0-inchFHD+ full-screen display device, giving the user a vivid visual enjoyment without the need to increase the size of the phone. It features a high-resolution 2160 x 1080 dpi screen with 18:9 aspect ratio. F5 is also the first phone equipped with FHD+ full screen display in its price segment.
The F5 follows OPPO’s streamlined design philosophy – the sleek unibody offers a visually slim appearance without any cut-offs, with a gracefully curved body that fits well in the palm, expressing a simple and elegant look. A user’s palm will not feel tired even after using the phone for a long time, either from playing games or chatting.The 0.4mm laser string is carved onto the phone – a delicate linear finish that adds detail to the phone body.
Facial and Fingerprint Unlock
The F5 comes with Facial Unlock, the new face recognition technology that will recognize its user and unlock the phone. If the user prefers to use the fingerprint unlock function, the fingerprint reader is now on the back of the phone, giving way to afull front screen.
Updated operating system with powerful hardware
OPPO’s Color OS 3.2, together with 4G RAM + 32GB ROM memory gives the operating system a much smoother user experience. A triple slot tray supports two Nano cards and one TF card simultaneously. The Octa-core CPU processor uses less energy, produces less heat while giving a higher performance speed (40% increased performance compared to the previous Color OS versions).
The F5 battery life is exceptional, thanks to the 3200Ah battery and the Continuous Optimizing technology which manages the apps running on the device, allowing the user up to 12 hours of continuous use (in a simulated test).