The smaller organisations have shown a preference for Web-based mail as the results show.
Recent trends clearly point to smaller organisations preferring web-based mail providers to on-premise providers due to reduced capex requirements. We noticed an interesting tussle between MS Exchange and Google Mail in both the 100-499 and 500-999 employee segments. As expected, while Google Mail beats the former in the 100-499 segment, it is at the receiving end in the 500-999 segment.
The mean score of satisfaction for both MS Exchange and Google Mail hovers around 4.3/5 in both the employee segments. However, IBM Lotus Notes/Domino gets the best rating of 4.6/5 in the 500-999 employee segment.
Of the people who currently own Rediffmail in the 100-499 segment, 38% cite its brand name as the reason. Likewise 62% of MS Exchange and 50% of Sify Mail users cite quality of service as the reason. In the 500-999 segment, 40% of Google Mail users went for it because of its brand name while 57% of Rediffmail users and 55% of Sify Mail users like the quality of service of their respective products. 44% of IBM Lotus Notes/Domino users own it considering it to be value for money.
In the 100-499 employee segment, 71% of those likely to buy Rediffmail in future quoted its brand name as the reason, while around 64% of those likely to purchase MS Exchange and 50% of those likely to purchase Google Mail vouched for their quality of service. Within the 500-999 employee segment, 60% of those likely to purchase Rediffmail and 52% of those likely to purchase Sify Mail quoted their quality of service as the reason.
Loyalties for all the major vendors across both employee segments are pretty high again. However, in the 100-499 employee segment, Google Mail could likely face a shift of 8% of its current customer base while Rediffmail could see a shift of 6% of its consumer base. In the 500-999 employee segment, Rediffmail again needs to keep a close watch as 5% of its consumers are likely to shift to other brands.