There is hardly any shufﬂ e in this category as compared to last year. Cisco continues to rule the roost in both segments.
The unanimous winner we have in both the segments in this category continues to be Cisco/Tandberg.
Sony does not make it to the club this year. Polycom secured the second position, retaining it's no. 2 spot from where it was last year. Avaya too stayed at the same position from last year to see itself in the third position this year. There are no new entrants to the club this year, apart from D-Link and LifeSize entering the club in the 100-499 segment as well. Each of these two were purchased by 6% of the respondents in the 100-499 segment. In terms of brand loyalty, the users of Polycom, 3M, D-Link and LifeSize have garnered 100% confidence. About 6% of users of Cisco/Tandberg though have said that they are likely to shift out to Polycom. Avaya also needs to up its game as 40% users are unsure about their future purchases. Coming to the 500+ segment, the brands that earned the most brand loyalty from users are Polycom, Avaya, D-Link, 3M and LifeSize. Cisco/Tandberg needs to make a note that at 91% brand loyalty, about 9% users have no plans for future purchases.
While most current owners said that product reliability was the key reason to buying the brand's product, when it came to future purchases, the importance of after-sales support/service rose significantly. This was reflected across both segments. In the case of LifeSize, it is being perceived largely as a `value-for-money' brand, with none of the prospective customers for it in any segment stating that they would go for it because of the brand value. In the 100-499 segment, it seems that users having already bought the products had hardly considered after-sales support/service to be important while they made the purchase. The parameter was not important at all to current users of Avaya/3M/D-Link/LifeSize in this segment, while being only important to only 5.6% of Polycom's current users and 6.7% of Cisco's current users.