Bharti Airtel wins in both the 100-499 and 500-999 employee segments. BSNL though shares honours with Airtel in the 100-499 segment.
Bharti Airtel and BSNL are the joint winners of the Users' Choice Club in the 100-499 employee segment, beating the runner-up Reliance Communications by a fair distance. In the 500-999 employee segment Bharti Airtel pips Reliance Communications to take the honours.
The users across all brands seem to be equally satisfied with the services rendered in the 100-499 employee segment as the mean score of satisfaction hovers around 4.2/5 for all. The story remain pretty much the same in the 500-999 segment.
Of the people who currently subscribe to Net4India's services in the 100-499 segment, 67% cited its brand name as the primary reason for owning it. Likewise 45% of Airtel users quoted brand name as the reason for owning it. So, clearly all the ISPs need some catching up here. In the 500-999 segment, 46% of Airtel users quoted brand name as the reason for owning it. 50% of Net4India's users quote its quality of service as to why they're with that brand.
We also checked the reasons why users are likely to purchase a particular brand in future. In the 100-499 employee segment, 67% of those likely to buy Net4India quoted its brand name as the reason, while 46% of those likely to purchase Sify Technologies quoted its quality of service as the reason. Within the 500-999 employee segment, 44% of those likely to purchase Net4India quoted brand name as the reason while 50% vouched for its quality of service. 39% of those likely to purchase Reliance Communications said they'll do so because of its value for money services. As expected, few people gave after sales support as the reason for going with any brand in future.
Loyalties for current service providers seem to be running deep in the blood as can be judged by the 90% ratings that all the service providers got for their brands in the 100-499 employee segment.