Racks and Enclosures

Enterprise Hardware - Racks and Enclosures


HP Tops Racks & Enclosures Chart

Racks and Enclosures

Network Hardware - Racks and Enclosures

This is a new category we added to Users' Choice this year, and a rather interesting one. Six brands made it to the club this year. Of these, HP tops the charts with the highest brand perception index, followed by IBM. Interestingly, these two appear on top even though they're not pure play rack manufacturers and the brands that are largely into manufacturing racks and enclosures are falling below these two. One possibility is that HP and IBM bundle racks and enclosures along with their servers to large enterprises. Since they have very high reach in the server market, the same would happen with racks and enclosures as well. Nevertheless, the third racks and enclosures brand in the list is APW President, and it's not too far behind IBM. Even the others like APC and Rittal have reasonable brand perception. Another interesting observation is that APW had higher current brand ownership than IBM, but it lost a few points because it's top of mind recall is lower than IBM. There's an interesting situation in the industry wise brand perception of racks and enclosures brands. HP doesn't dominate in brand perception across all industries. It's highest only in IT/ITeS, healthcare and media. APW President on the other hand showed stronger brand perception in education, communication media, BFSI and services segments.

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